Running a big event such as a conference, launch party or awards show is obviously a lot of work involving a lot of organisation and liaising with a plethora of people. Commissioning a multimedia agency such as Dead Ready to handle both your event filming and your stills photography can help for numerous reasons, the most significant being a time and a cost saving that will improve your ROI.
Most production companies offer a discount for combi-packages like this as the camera team are able to assist each other whilst shooting and in some cases share equipment and associated costs. It also brings the benefit of providing you with a single production coordinator, saving you time by avoiding multiple briefings to different parties.
Further cost savings can be applied due to the way that recent camera technology is bringing these related disciplines ever closer together. To shoot a modern event video it’s often appropriate to use the same DSLR we’re used to seeing in the hands of a stills photographer due to it’s discreet, lightweight handling and incredible performance in low light. It’s taken a while to convince clients that these cameras are up to the job, but having now been used to shoot popular TV shows like House MD, the results speak for themselves.
This overlap in functionality means that the more highly skilled camera operators can now multitask – even to the extent of performing both the role of photographer AND videographer on one shoot. Naturally, this results in less coverage than assigning a dedicated operator to each role, but if budgets are tight, clients have the option of paying for one person to deliver both pro stills and video.
At Dead Ready we advise that it’s usually best to give an operator one specialty to focus on, in order to concentrate on delivering excellent stills or video without the distraction of switching hats, but even if your event requirements are for a crew of twenty photographers and swarms of videographers, you can realistically expect a 10-15% discount by coordinating both teams through the one production agency and that’s likely to make a significant saving on your bottom line without compromising a single shot.