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Air Rail News Case Study

Air Rail News

Promoting conference success

Air Rail News is the world’s leading publication for global air rail links. In May 2011, they held their 2nd annual conference, which incorporated the first Air Rail News Awards Ceremony, in Riga, Latvia. The events brought together a wide range of high-profile speakers and delegates from all over the transport industry.

Having already worked with Dead Ready Productions to produce a well-received promotional video for their inaugural conference in 2010, Air Rail News brought us on board once more to capture the atmosphere of the occasion and demonstrate its importance to the Air Rail community.

We flew to Riga the day before the conference to check out the venue, meet many of the attendees who had also travelled to the event that day, and get a feel for the general atmosphere. The following day, we filmed every keynote speech and all panel discussions using a two camera set-up. During networking breaks, we split time between acquiring general footage of the event and vox pop interviews with those present.

Following the event, we provided Air Rail News with a number of different videos, including a 30 second promotional clip, a 3.5 minute promotional video built around interview clips with delegates and speakers, and a special montage of the presentation of the flagship award at the Awards Ceremony.

The videos have been used extensively by Air Rail News, both as a reminder of the event for those who attended and as a taster for their upcoming London conference in October 2011. We’re pleased to say Dead Ready Productions will once again be in attendance!

“You are the best guys, I can sleep calmly at night knowing that as always you will always deliver a great job!”

Milda Manomaityte, Editor, Air Rail News

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