Subtitles – How To Add Them To Your Video To Help Boost Engagement
When adding subtitles to your video, there are two main options: using closed caption files or having subtitles ‘baked in’.
Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.
Closed Caption File
A closed caption file is a text file containing information about the timing and wording for each subtitle that appears in your video. This is then uploaded alongside your video and the viewer can then toggle the subtitles on or off as desired.
This works for most major video platforms, including YouTube, Vimeo and Facebook.
Once created, the closed caption text files can easily be modified by anyone with a text editing program. This also makes it easy to upload translated subtitle files, without having to use video editing software to modify the original video.
Baked In
The other option is to ‘bake in’ subtitles. This means the subtitles are integrated into the video and always on. This is helpful if you don’t want your viewers to be able to switch the subtitles off.
It also gives more scope to design exactly how the subtitles look, since you’re not restricted to the options provided by the closed caption approach. Your subtitles will also look the same regardless of which platform people are viewing on.
If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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Publishing Your Video – What To Check Before You Share It With The World
Once all stakeholders have had their say and the content of a video has been signed off, you don’t want to waste any time before publishing your video to the world.
However, it’s worth making sure you do a few things first, before you go ahead.
Mike Plenty, Managing Director at Dead Ready Productions, explains the steps you should take in our latest 60 second production tips vlog. The content of which can be found below.
1. Tell your production company
Your video production team will be best positioned to advise that the video is ready to distribute.
There may be elements of the video content that are still in a draft format, or require licensing, which they will need to address.
2. Check titles and web addresses
People often go by different job titles depending on the context, so make sure everyone who appears is happy with how their name appears in the video.
Also, check that all URLS and social media handles are correct.
3. Use the highest quality version
Don’t make the mistake of posting a low-resolution version of the video file online.
Always use the highest quality you can – video platforms can scale videos down if needed to meet different bandwidths, but they can’t scale up.
4. Download and keep an offline copy
Make sure you have a copy of the video file that you can keep on a local drive or server.
This gives you peace of mind and means you’re not reliant on always having an internet connection to watch the video.
For more top tips, helpful information and useful guides on video production, keep an eye out for our next vlog – coming soon!
In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
Lights. Camera. Jargon! A Guide To Understanding The Top 20 Video Production Terms
Video production is a powerful and rewarding process, but it often involves technical language and terminology that can be daunting to those who are new to using video in their marketing plans.
Whether you’re a beginner, a seasoned pro or you’re about to work with a video production crew for the first time on a client project, having a basic understanding of the language used will help you navigate the world of video production with ease.
So, to help get you started, here’s a blog to demystify the 20 most commonly used video production terms.
Top 20 Video Production Terms
Footage or Rushes:
Raw, unedited video that has been recorded.
Frame:
A single still image in a paused moment in a video.
Frame Rate:
The number of frames recorded or played back per second. Generally, videos are between 24 and 30 frames per second
Aspect Ratio:
The proportional relationship between the width and height of a video image. This is often different between social platforms so knowing where you’re posting is important in choosing the right aspect ratio.
Resolution:
The number of pixels in a video image, typically measured in width x height. The higher the resolution, the higher the quality, but also the higher the file size, which might mean viewers online with slower bandwidths might experience buffering issues.
Keyframes:
Frames in a video that contain complete data and are used to define the starting and ending points of a change. These are particularly essential in animated videos.
Green Screen:
A technique used to replace the background of a video. Filming takes place against a solid colour (usually green but can also be blue) and everything of that colour is made transparent in post production.
Compositing:
The process of combining multiple video layers into a single image. For example, adding a text title over footage or replacing a background in a greenscreen video
Non-linear Editing:
The process of editing video using a computer-based system, as opposed to traditional linear editing methods where reels of physical film were cut with scissors and glued together
Render:
The process of creating a final video file from an edit.
Sync Sound:
The process of synchronizing audio and video tracks in a film or video production.
Audio Mixer:
A device used to adjust the balance of audio signals from multiple sources.
Boom Mic:
A long, handheld microphone used to capture audio on location.
Cut (or edit point):
A transition between two shots in a video, typically achieved by cutting the image and audio abruptly.
Fade:
A transition between two shots in a video, in which the image and/or audio gradually fade in or out.
Dissolve:
A transition between two shots in a video, in which one image slowly fades out as the other fades in.
Pan:
A shot in which the camera moves horizontally from one side to the other.
Tilt:
A shot in which the camera moves vertically, either up or down.
Zoom:
A shot in which the camera’s field of view appears to be getting closer or further away from the subject.
There are many technical terms used in the world of video production, but hopefully this short list provides a start for anyone looking to communicate with professionals in the industry.
If you would like to discuss how Dead Ready Productions could help with your video production requirements, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
