Explainer videos propel your sales efforts and help your potential customers understand the full benefits of your product or service. Using creative visuals and dynamic animation, our team will help you connect with your audience.
We work with you to devise a visual style and narrative that works most effectively for your product or service, ensuring your video is fun and engaging but never at the expense of substance or clarity.
Our producers will work with you to ensure that the objectives of your video are fully understood before production begins, ensuring that the audience of your video is engaged, informed and compelled to purchase.
Every year, CoolBrands identifies the nation’s coolest brands, which are then celebrated in the annual CoolBrands book, distributed nationwide.
Having promoted past campaigns with testimonial videos featuring current and past members, CoolBrands was keen to try something different, and so opted for an explainer video outlining the benefits brands can experience by being featured in the book.
Working with Coolbrands, we developed a script and visual style to emphasise the fun aspect of their offering, and to capture the imagination of potential clients. The final video was used extensively as a promotional tool, to great effect.
We’ve seen a real upsurge in the popularity of infographic videos recently – these are basically the video form of traditional infographic images, which present facts and statistics in a visually compelling and easy to understand way. In video form, these images can be taken to another level by allowing the animation of individual elements, […]