Dead Ready Productions

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Presentation Filming – How many cameras do you need?

Video Transcript:

Hi. When creating presentation videos, you often have the opportunity to assign multiple cameras, so we thought we’d use some recent conference footage to show you the pros and cons of different camera setups.

Firstly, one camera.

Every conference video is going to need at least one camera and therefore camera one does most of the heavy lifting. It can be set up in different ways.

Option one is to simply stick it on a tripod, aim for a wide view and record everything.This works well when there are multiple people on stage and no presentation slides, but it isn’t particularly engaging to watch as everyone is so small in the frame and there’s no variety in the visuals.

Option two is our preferred approach for one cam shoots. We capture a close up of the speaker and then combine it with the presentation slides in post-production. You can then get three views for the price of one in that you can cut from a full screen close up of the presenter, to the slides full screen, to a picture in picture view of both. Offering your audience some variety and thus keeping their interest.

When you add camera two, you add more variety to your video and this dramatically increases watchability, with cam one capturing a reliable angle, cam two can roam free, allowing you to get some different views like a bit of audience reaction.

If you had a third, fourth, fifth camera, you’re amplifying the variety of views, upping engagement and delivering a premium feel, more along the lines of, say, a TED talk.

Obviously, adding cameras generally increases costs, so you pay for that extra variety, but this is offset by greater audience engagement and more successful productions.

Thanks for watching.

If you’d like to discuss how Dead Ready Productions could bring your video marketing projects to life, please get in touch via the button below or by calling +44 (0)208 339 6139.


Voiceover vs. Titles: Exploring the Best Animated Video Strategy for Your Message

Video Transcript:

When you’re creating animated videos for business,  a key decision is whether  to feature a voiceover track, or to instead deliver the messaging entirely through on-screen text titles. Understanding the benefits of both methods is key to choosing the most effective approach for your video. Here’s a look at both:  


Voiceover provides the opportunity to connect your message with a specific tone of voice, evoking emotions, building trust, and grabbing attention. Videos delivered with a voiceover can also fit in more words than text titles alone; roughly 150 words a minute. This makes a voiceover track suitable for more complex or detailed content. Titles on the other hand, work differently… 

Text Titles:

Text Titles have to be:  

short, direct and impactful.  

Scripts should be 75words per minute, 

Suiting videos with simpler messaging.  

They’re easy to edit, rearrange, translate and localise. 

They’re more accessible to hearing impaired viewers 

And particularly effective when viewed mute on social channels. 

So when picking between these two options, think closely about what will work best for your audience and where they’ll be accessing the content. We’d also suggest that ALL videos include some form of on-screen text or subtitles, to maximise accessibility and ensure they can be understood when viewed on mute. Good luck! 

If you have an idea for a project and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

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Video Production For Event Organisers During Challenging Times

Dead Ready Productions chats to events organiser Jamie Chapple about the exciting ways the events industry is responding to the Coronavirus crisis.

Jamie takes us through some ambitious and innovative suggestions about how to create immersive remote events through the power of video, creating a whole new event experience that can be delivered directly to audiences at home.

If you would like to find out more about the services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

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Video Production For Foodservice During Challenging Times

In this week’s interview, we catch up with Nick Clancy, PR Account Director at Jellybean Creative Solutions, to discuss video marketing approaches to foodservice brands in the pandemic.

Nick shared some candid thoughts on the massive impact of the Coronavirus, but also how the situation presents an opportunity to connect with previously difficult to reach customers online.

He also gave us an insight into the types of video content that he thinks work best in the here and now – and how we have to be ready for this to change in the future. Enjoy!


3 More Top Tips For How To Look Good For Video Conferences

We all know where to put the camera and how to light ourselves for a decent looking video call these days (and if we don’t, check out our earlier vlog), but now that everyone is used to meeting online, we’ve noticed some of the more subtle traps that people are falling into.

In this update, Dead Ready Director, Chris Tongue, takes us through his top tips to make sure you come across perfectly in your web conferences.

Here’s the transcript for fun:

Hello! Back at the beginning of the lockdown I posted a tips video on how to look good in video calls. Since then, we’ve recorded hours of interviews for several clients over the web and have noticed a few extra traps people can fall into, so thought I’d post a short update with a few more tips.

Extra Tip #1

Be mindful of reflective surfaces and how they have a habit of giving away ugly or embarrassing things in the rest of the room. This applies not only to windows and mirrors in the background, but also to those who wear glasses – a bored attendee may choose to make your window full screen, where it might be obvious through reflections that the discussion doesn’t have your undivided attention… (I’ll then zoom in on my glasses which will show that I’m playing solitaire or minesweeper).

Extra Tip #2

Remember to keep eye contact. This doesn’t mean that you have to look at the camera, just that you should keep looking at the people you are talking to on screen.

It can be tempting to look away while you form your responses, but you’ll lose your audience’s attention if you don’t appear to be talking to them. This counts double if you’re being interviewed or are delivering a presentation as you’re on screen for much longer.

If it helps, have your notes on screen, it’ll keep your focus in roughly the right place.

Extra Tip #3

Value your production values. If you’re being filmed taking part in an interview or you’re a guest speaker at a virtual conference – remember that your video quality reflects whoever is posting the video, so getting your setup correct is more than just a vanity exercise and can affect whether or not you’re invited back.

Good luck out there and thanks for watching!