Voiceover vs. Titles: Exploring the Best Animated Video Strategy for Your Message
Video Transcript:
When you’re creating animated videos for business, a key decision is whether to feature a voiceover track, or to instead deliver the messaging entirely through on-screen text titles. Understanding the benefits of both methods is key to choosing the most effective approach for your video. Here’s a look at both:
Voiceover:
Voiceover provides the opportunity to connect your message with a specific tone of voice, evoking emotions, building trust, and grabbing attention. Videos delivered with a voiceover can also fit in more words than text titles alone; roughly 150 words a minute. This makes a voiceover track suitable for more complex or detailed content. Titles on the other hand, work differently…
Text Titles:
Text Titles have to be:
short, direct and impactful.
Scripts should be 75words per minute,
Suiting videos with simpler messaging.
They’re easy to edit, rearrange, translate and localise.
They’re more accessible to hearing impaired viewers
And particularly effective when viewed mute on social channels.
So when picking between these two options, think closely about what will work best for your audience and where they’ll be accessing the content. We’d also suggest that ALL videos include some form of on-screen text or subtitles, to maximise accessibility and ensure they can be understood when viewed on mute. Good luck!
If you have an idea for a project and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.
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Get Your Business Noticed With Visual Storytelling: Watch Our Animation Showreel Today
At Dead Ready Productions, we understand the importance of visual storytelling and how it can elevate a brand. To prove it, our animators have produced a brand new showreel showing off some of our favourite recent projects.
Whether you’re looking to increase brand awareness, explain complex concepts or simply entertain your audience, we’re here to help.
Our team of expert animators have years of experience creating captivating animations that engage audiences, effectively communicate messages and ultimately help businesses stand out from the competition.
The animations we create are incredibly versatile and can be used in a variety of applications, including social media, websites and presentations, helping businesses of all sizes and in all industries achieve their marketing goals.
If you have an animation brief, or you would like to find out more about the video, photography or graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
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Experience The Wonder Of 3D Animation With Our New Showreel
The Dead Ready animation team have taken a moment away from client work to pull together some of our favourite 3D animation examples and have produced this mini showreel to show them off.
3D animation in motion graphics refers to the use of computer-generated imagery (CGI) to create animated content that simulates the appearance of three-dimensional space.
Put simply, 3D animation is a cutting-edge technology that has revolutionised the way we experience visual storytelling.
We use this type of animation to create lifelike characters, fantastical worlds and immersive environments that can be used in various applications such as explainer videos, product videos or as visual effects to add a little extra to live action video.
As our showreel demonstrates, 3D animation has been incorporated into a variety of our client projects, including and not limited to, a package redesign for Maldon Salt, a brand refresh for Pom-Bear crisps product videos for pharmaceutical clients.
At Dead Ready Productions, we’re committed to pushing the boundaries of 3D animation, so if you have an idea for a project that might benefit from 3D magic, we’d love to hear about it!
Alternatively, if you would like to find out more about the animation, video, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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Why Using Video In Your Marketing Will Help Turbocharge Your Sales
With the average person predicted to spend 100 minutes per day watching online videos, there is no denying that video content is a powerful marketing tool.
Used to increase engagement, reach and conversions, video is an essential part of any businesses’ marketing strategy.
At Dead Ready Productions we know this only too well, but to help get this message across (in the best way we know how), we’ve created a short infographic video. The content of which can be found below.
Turbocharge your sales
If people are looking for products like yours… how do they find you?
Online videos make up more than 82% of all consumer internet traffic.
Including video in a landing page can increase conversion by 80%.
If people have questions about your product… how do you educate them?
72% of customers said they would rather learn about a product or service by way of video.
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
If people don’t know who you are… how do you earn their trust?
91% of consumers are likely to reward brands for their originality.
People spend 88% more time browsing on websites that have videos.
The customer now… knows you exist, trusts you, knows your product.
Marketers who use video grow revenue 49% faster than non-video users.
Your sales: Turbocharged
If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
Lights. Camera. Jargon! A Guide To Understanding The Top 20 Video Production Terms
Video production is a powerful and rewarding process, but it often involves technical language and terminology that can be daunting to those who are new to using video in their marketing plans.
Whether you’re a beginner, a seasoned pro or you’re about to work with a video production crew for the first time on a client project, having a basic understanding of the language used will help you navigate the world of video production with ease.
So, to help get you started, here’s a blog to demystify the 20 most commonly used video production terms.
Top 20 Video Production Terms
Footage or Rushes:
Raw, unedited video that has been recorded.
Frame:
A single still image in a paused moment in a video.
Frame Rate:
The number of frames recorded or played back per second. Generally, videos are between 24 and 30 frames per second
Aspect Ratio:
The proportional relationship between the width and height of a video image. This is often different between social platforms so knowing where you’re posting is important in choosing the right aspect ratio.
Resolution:
The number of pixels in a video image, typically measured in width x height. The higher the resolution, the higher the quality, but also the higher the file size, which might mean viewers online with slower bandwidths might experience buffering issues.
Keyframes:
Frames in a video that contain complete data and are used to define the starting and ending points of a change. These are particularly essential in animated videos.
Green Screen:
A technique used to replace the background of a video. Filming takes place against a solid colour (usually green but can also be blue) and everything of that colour is made transparent in post production.
Compositing:
The process of combining multiple video layers into a single image. For example, adding a text title over footage or replacing a background in a greenscreen video
Non-linear Editing:
The process of editing video using a computer-based system, as opposed to traditional linear editing methods where reels of physical film were cut with scissors and glued together
Render:
The process of creating a final video file from an edit.
Sync Sound:
The process of synchronizing audio and video tracks in a film or video production.
Audio Mixer:
A device used to adjust the balance of audio signals from multiple sources.
Boom Mic:
A long, handheld microphone used to capture audio on location.
Cut (or edit point):
A transition between two shots in a video, typically achieved by cutting the image and audio abruptly.
Fade:
A transition between two shots in a video, in which the image and/or audio gradually fade in or out.
Dissolve:
A transition between two shots in a video, in which one image slowly fades out as the other fades in.
Pan:
A shot in which the camera moves horizontally from one side to the other.
Tilt:
A shot in which the camera moves vertically, either up or down.
Zoom:
A shot in which the camera’s field of view appears to be getting closer or further away from the subject.
There are many technical terms used in the world of video production, but hopefully this short list provides a start for anyone looking to communicate with professionals in the industry.
If you would like to discuss how Dead Ready Productions could help with your video production requirements, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
