Marketing & PR Archives

Presentation Filming – How many cameras do you need?

Video Transcript:

Hi. When creating presentation videos, you often have the opportunity to assign multiple cameras, so we thought we’d use some recent conference footage to show you the pros and cons of different camera setups.

Firstly, one camera.

Every conference video is going to need at least one camera and therefore camera one does most of the heavy lifting. It can be set up in different ways.

Option one is to simply stick it on a tripod, aim for a wide view and record everything.This works well when there are multiple people on stage and no presentation slides, but it isn’t particularly engaging to watch as everyone is so small in the frame and there’s no variety in the visuals.

Option two is our preferred approach for one cam shoots. We capture a close up of the speaker and then combine it with the presentation slides in post-production. You can then get three views for the price of one in that you can cut from a full screen close up of the presenter, to the slides full screen, to a picture in picture view of both. Offering your audience some variety and thus keeping their interest.

When you add camera two, you add more variety to your video and this dramatically increases watchability, with cam one capturing a reliable angle, cam two can roam free, allowing you to get some different views like a bit of audience reaction.

If you had a third, fourth, fifth camera, you’re amplifying the variety of views, upping engagement and delivering a premium feel, more along the lines of, say, a TED talk.

Obviously, adding cameras generally increases costs, so you pay for that extra variety, but this is offset by greater audience engagement and more successful productions.

Thanks for watching.

If you’d like to discuss how Dead Ready Productions could bring your video marketing projects to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

Capturing Culinary Chaos: Behind The Scenes Of An Explosive Cheesecake Video Shoot

Video Transcript:

At Dead Ready Productions, we work with a range of clients, on a variety of projects and some of those projects are more unusual than most.

Chris Tongue, Creative Director at Dead Ready Productions, takes us behind the scenes of one such client project that literally blew up! And explains why our creative approach to the brief led to it winning an award. The content of which can be found below.

Hello, today I thought I’d share with you one of the weirder briefs we received during the Covid-19 pandemic.

Mainly because it was unusual, but also because our response to the brief resulted in our client being named Winner of Best B2B Campaign at the Independent Agency Awards 2022.

The brief came from our friends at Jellybean Creative who were looking to produce a disruptive campaign for their client, Mondelez International, who wanted to reignite the chef’s love of the Philadelphia Professional range.

Research had proven that Philadelphia was a well-respected and highly regarded product, but its versatility was generally overlooked by the target market, meaning it was only being used in a limited range of recipes – namely bagels and cheesecakes.

The client therefore set two principal goals – inspire chefs to use Philadelphia in more recipes and to do so by disrupting their scrolling on social platforms with something attention grabbing…

So, we blew up some cheesecakes!

We shot using a specialist Phantom camera to capture the action in super slow mo (call out 1/1000th of a second) and had to be careful to protect it, the studio and ourselves from the very real danger of explosive pyrotechnics.

But once our special effects team from ForceFX had given us the all clear, the small charges placed in the cakes from under the table were remotely triggered from outside of the room and things got messy

The final video combined the high speed footage with dynamic shots of Philadelphia being used in all sorts of different contexts to first challenge chefs to think beyond the product’s standard use and then inspire them with some examples.

Audiences were then funnelled towards downloading a Philly recipe book, helping them to find easy ways of using the product and encouraging sales.

The ‘You Don’t Know Philly’ campaign proved to be a huge success – it doubled foodservice sales and recruited a new audience of chefs across five key sectors.

The Independent Agency Awards judging panel also commented on the entry;

“The campaign was really grounded in insight, it was strategic, it was thoughtful. The creative was memorable.”

So it was a bit of an unusual one, but a really fun (messy) shoot with a fantastic end result for the client and their agency – and we’re proud to be a part of it.

See you next time!

If you have a project, no matter how unusual, and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

Voiceover vs. Titles: Exploring the Best Animated Video Strategy for Your Message

Video Transcript:

When you’re creating animated videos for business, a key decision is whether to feature a voiceover track, or to instead deliver the messaging entirely through on-screen text titles. Understanding the benefits of both methods is key to choosing the most effective approach for your video. Here’s a look at both:

Voiceover:

Voiceover provides the opportunity to connect your message with a specific tone of voice, evoking emotions, building trust, and grabbing attention. Videos delivered with a voiceover can also fit in more words than text titles alone; roughly 150 words a minute. This makes a voiceover track suitable for more complex or detailed content. Titles on the other hand, work differently…

Text Titles:

Text Titles have to be:

short, direct and impactful.

Scripts should be 75words per minute,

Suiting videos with simpler messaging.

They’re easy to edit, rearrange, translate and localise.

They’re more accessible to hearing impaired viewers

And particularly effective when viewed mute on social channels.

So when picking between these two options, think closely about what will work best for your audience and where they’ll be accessing the content. We’d also suggest that ALL videos include some form of on-screen text or subtitles, to maximise accessibility and ensure they can be understood when viewed on mute. Good luck!

If you have an idea for a project and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

5 Video Content Marketing Ideas For Software Brands To Use

In the latest of our Marketing Tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that software brands should implement into their marketing strategy.

The content of which can be found below.

Hi! This time we’re going to look at 5 video content ideas that suit software brands.

Software platforms are becoming more and more powerful, but with that comes complexity.

Video offers the opportunity to highlight the benefits of your offering without having to send a sales rep to do a demo.

So here are 5 ideas for demystifying the power of your software through video.

1. Promo

The promotional video for your product is the banner advert for your product. This video should offer a teaser of the power of your products and excite your audience.

Don’t worry about granular detail here, just make sure that your product looks impressive; consider representing key facets of your product through metaphor and don’t be afraid to swing for the fences – this really is an advert for your product, so make it look great!

2. Case Study

As is so often true in video marketing, case studies present a really compelling reason for your potential clients to buy your product.

Firstly, identify your evangelists from your existing client base and incentivise them to be involved by offering them something of value as a thank you.

Send your production team to their place of business and shoot an interview with your customer, plus loads of content of the software in action, helping your customer achieve their business goals.

Potential customers relate to these videos and they can be a massive sales driver.

3. Demos

These videos are often animated demonstrations of how your software works when addressing a common issue your clients face.

These videos should be seen as mini-showreels for different corners of the software so make sure you keep the production values

4. Tips

This is where the granular detail comes in. Help your customers see how easy it is to work with your programme by demonstrating how to use the software to complete common tasks.

These easily can be shown through screen capture videos recorded by your sales team – just make sure that they are recorded clearly using a professional microphone, not the mic on the laptop.

5. Update Vlogs

Make sure that your customers are informed and excited by any new developments or features by creating a regular vlog.

Your customers will always be interested in new features so humanise your brand by going on camera and talking to them directly.

So, there you are, 5 video ideas for software content campaigns.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

Get Your Business Noticed With Visual Storytelling: Watch Our Animation Showreel Today

At Dead Ready Productions, we understand the importance of visual storytelling and how it can elevate a brand. To prove it, our animators have produced a brand new showreel showing off some of our favourite recent projects.

Whether you’re looking to increase brand awareness, explain complex concepts or simply entertain your audience, we’re here to help.

Our team of expert animators have years of experience creating captivating animations that engage audiences, effectively communicate messages and ultimately help businesses stand out from the competition.

The animations we create are incredibly versatile and can be used in a variety of applications, including social media, websites and presentations, helping businesses of all sizes and in all industries achieve their marketing goals.

If you have an animation brief, or you would like to find out more about the video, photography or graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.