Experience The Wonder Of 3D Animation With Our New Showreel
The Dead Ready animation team have taken a moment away from client work to pull together some of our favourite 3D animation examples and have produced this mini showreel to show them off.
3D animation in motion graphics refers to the use of computer-generated imagery (CGI) to create animated content that simulates the appearance of three-dimensional space.
Put simply, 3D animation is a cutting-edge technology that has revolutionised the way we experience visual storytelling.
We use this type of animation to create lifelike characters, fantastical worlds and immersive environments that can be used in various applications such as explainer videos, product videos or as visual effects to add a little extra to live action video.
As our showreel demonstrates, 3D animation has been incorporated into a variety of our client projects, including and not limited to, a package redesign for Maldon Salt, a brand refresh for Pom-Bear crisps product videos for pharmaceutical clients.
At Dead Ready Productions, we’re committed to pushing the boundaries of 3D animation, so if you have an idea for a project that might benefit from 3D magic, we’d love to hear about it!
Alternatively, if you would like to find out more about the animation, video, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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5 Video Content Marketing Ideas For Pharmaceutical Brands To Apply
In the latest of our marketing tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that pharmaceutical brands should apply to their marketing strategy. The content of which can be found below.
Hi, this month I’m suggesting 5 effective video approaches to support content campaigns for pharmaceutical brands.
So, if you’re an in-house marketeer for a pharmaceutical brand or working at an agency for pharmaceutical clients, I’d hope this content is useful to you.
It’s worth saying that often your most useful resource will be your Key Opinion Leaders (KOL), so be prepared to get them on-side for filming.
Many KOLs take it upon themselves to get some media training, but it’ll really help the quality of your content if your KOL’s are good on camera.
Number 1: Communicating Study Findings
Traditionally, study findings are reported to audiences via PowerPoint presentations, but you can more powerfully connect the KOL to the content through video.
The simplest way to enliven these findings is the classic talking head in a box approach, where the heavy data can take up most of the screen. However, if you involve a greenscreen, there is a whole world of ways that we can enliven the environment and content.
Feel free to add as much imagination as you feel is appropriate for your audience.
We’ve brought pop up green screen studios to locations worldwide, so it’s easy to bring the production to a location that’s convenient for your KOL.
Number 2: Case Studies
In almost any market, video case studies are a great way to highlight the efficacy of a product. When it comes to pharma, case studies are usually led by a KOL discussing how well treatment is going with a particular patient or group of patients.
These can be effectively communicated through a simple interview-style video, shot at the KOLs institute or place of work. Adding testimonial interview quotes from patients can present an even more compelling case study.
Number 3: Update Vlogs
Consider creating a channel for a particular product in development and have a specialist on the development team deliver regular updates on progress.
These thought leadership videos should only be a couple of minutes long and delivered regularly – providing a touch point for your KOLs and any other interested parties.
Number 4: News
Become a resource for a specific therapy area by attending congresses and organise the filming of update videos from a range of key speakers.
These can easily be shot by a single camera operator and provided they are scheduled in advance, you can shoot and even edit up to fifty 2-3 minute update videos a day!
Number 5: Interactive Video
Your e-learning resources become more engaging, impactful and effective when presented as an interactive video.
In one example, we were asked to help teach GPs how to recognise the right symptom profile to apply certain treatments.
We therefore created a video putting the audience in the shoes of a doctor as patient characters described their symptoms.
Audiences were given options as to what steps to take and guided to a resolution that benefited the patient. Requiring your audience to actively engage with the content in this way dramatically increases the likelihood that the learning objectives are fully absorbed.
So that’s it, 5 simple ideas for pharmaceutical campaigns. But before I go, a useful compliance tip is to use an autocue.
It seems strange to script interviews or other natural interactions but allowing the messaging to be signed off in advance drastically reduces the risk of projects being cancelled in post production – we’ve even held up a script on an iPad before and used post production to make it feel natural, so we’re big advocates of this approach.
As always, put yourself in the shoes of your audience and create videos that solve problems or inspire.
Thanks for watching.
For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second marketing tips vlog – coming soon!
In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
Understanding Aspect Ratios In Video Production: A Comprehensive Guide
Whether you’re working in-house as a marketer, or you’re an agency tasked with creating video content for clients, it’s important to have a solid grasp on the technicalities of producing high-quality videos.
And one of the biggest factors that can make or break the success of your video is the aspect ratio.
In this article, we’re going to dive deep into aspect ratios – what they are, why they matter and why it’s crucial for clients to consider them when planning their video projects.
We’ll also look at some of the most common aspect ratios used in the industry, so you’ll be armed with all the knowledge you need to brief in video projects that will be highly effective on any platform.
What is aspect ratio?
Aspect ratio refers to the proportion between the width and height of a video or image. You’ll often see it expressed as two numbers separated by a colon, like 16:9 – the first number represents the width, and the second number represents the height.
Now, you might be thinking, “why does aspect ratio even matter?” Well, it’s significantly important because it can impact everything from the overall visual layout of your content to how it appears on different platforms.
So, whether you’re creating videos for social media, a website, or even a cinema screen, understanding aspect ratio is key to making sure your content looks amazing and is easily digestible for your audience.
What are the most common aspect ratios and where are they used?
16:9 – this is the standard aspect ratio for most modern screens and is widely used in video production. It’s the recommended aspect ratio for most social media platforms, including YouTube, Facebook, and Instagram.
9:16 – is a vertical aspect ratio that is commonly used for creating content in portrait mode for mobile devices, which is how people naturally hold their phones. It’s especially popular for social media platforms like Instagram, TikTok and Snapchat.
4:3 – this aspect ratio was common in older televisions and is still used in some video production applications such as live streaming and webinars.
1:1 – is a square aspect ratio used primarily in social media platforms such as Instagram and Facebook.
2.35:1 – also known as the CinemaScope aspect ratio, it is commonly used in film production to create a cinematic feel.
How does aspect ratio impact video success?
When it comes to video success, aspect ratio is a major player. In fact, choosing the right aspect ratio can have a huge impact on the viewing experience, engagement levels and overall impact of your video.
So, let’s take a closer look at some of the ways aspect ratio can make or break the success of your video content:
Viewability
This refers to how easily and seamlessly your video can be viewed across various devices and platforms. It is therefore essential to adhere to the aspect ratio requirements of different devices and platforms to avoid distorted or awkward-looking videos.
By selecting the right aspect ratio, you can ensure that your video content appears visually appealing and is viewable on all devices and platforms.
Engagement
Believe it or not, the aspect ratio of your video can impact viewer engagement. Certain aspect ratios can create a more immersive viewing experience, drawing your audience in and keeping them engaged from start to finish.
And as we all know, higher engagement can lead to higher conversion rates.
Aesthetics
Finally, aspect ratio can have a big impact on the overall aesthetic appeal of your video content. Choosing the right aspect ratio can help you achieve a specific look or mood, making your video more visually appealing and memorable.
So, whether you’re going for a cinematic widescreen look or a more intimate square aspect ratio, the right choice can really elevate your video content to the next level.
Why is aspect ratio important for clients to consider when planning video projects?
When it comes to planning video projects, aspect ratio is a key consideration that can make or break the success of your content.
Choosing the wrong aspect ratio can result in a suboptimal viewing experience, lower engagement, and ultimately, lower ROI. That’s why it’s crucial to consider aspect ratio during the planning phase of your video projects.
By doing so, you can ensure that content creation is planned accordingly, rather than awkwardly trying to retrofit graphics and footage to different aspect ratios later. This approach helps ensure that your videos are optimised for maximum impact across all social platforms and devices from the get-go.
So, if you want to make sure your video content is hitting all the right notes with your audience, paying attention to aspect ratio is an absolute must.
To sum it all up
Aspect ratio is an absolute game-changer when it comes to video production. It’s a critical component that you simply can’t afford to overlook when planning your video projects.
The right aspect ratio can make all the difference – enhancing the viewing experience, increasing engagement, and ultimately leading to higher ROI.
But to achieve these results, it’s essential to carefully consider aspect ratio and select the appropriate one for each platform and device. By doing so, you can ensure your videos are optimised for maximum impact and success.
So if you want to take your video content to the next level, be sure to give aspect ratio the attention it deserves. Trust us, your audience will thank you for it.
To find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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Should ChatGPT Write YOUR Video Script?
In our latest vlog, Mike Plenty, Managing Director at Dead Ready Productions, discusses the hot topic that is ChatGPT and specifically how it can help write scripts for corporate video productions. The content of which can be found below.
Hello everyone!
I’m here today to talk about something that’s on everyone’s mind – ChatGPT.
For those who don’t know, ChatGPT is a cutting edge language model developed by OpenAI that can generate humanlike text in response to user inputs.
And it’s been generating a lot of buzz lately.
Today, I want to talk about how ChatGPT can help with writing scripts for corporate video productions.
In our projects, clients usually create the first draft of the script, and this can often be a time consuming and daunting task. But that’s where ChatGPT comes in.
ChatGPT can help speed up the scripting process when planning videos. It can generate ideas and concepts that you can then refine and develop into a full script.
This means that you can focus more on the creative aspect of scriptwriting and less on the time consuming task of coming up with ideas.
But it’s important to note that ChatGPT is not a replacement for people.
It won’t write your script for you, but it will be an invaluable tool in helping you come up with stronger creative content more quickly.
As proof of concept, the script for this very video was created using ChatGPT in a matter of minutes.
So you see, ChatGPT is not just a cool technology, it’s a game changer for scriptwriters and video producers everywhere.
I hope this has given you a glimpse into the power of ChatGPT and how it can help you in your scriptwriting process.
If you haven’t tried it yet, I highly recommend giving it a shot.
Thank you for watching and I’ll see you in the next video.
For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!
If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.
Dead Ready Productions Expand The Team With Two New Appointments
Dead Ready Productions appoint two specialists to expand the company’s video and photography offering.
Having worked as a videographer and editor at creative agencies and video production companies, James Shaw joins Dead Ready Productions with a wealth of video production experience. His passion for shooting is almost equaled by his love of crafting a story in the editing suite – combine this with his love for travel and he’s the perfect addition to the team.
Born in Norway and having moved from Leeds within a week of completing her MA to be part of the Dead Ready team, Martine Lund is no stranger to new challenges and thrives at the prospect of taking client briefs beyond their expectations. With a curious mind and speedy ability to problem solve, Martine joins having completed a BA in Photography at Leeds Arts University followed by an MA in Media Production at York St John’s University in York.
Mike Plenty, Managing Director at Dead Ready Productions comments about the new appointments;
“With our workload ramping up we needed to grow our team. We were thrilled to find two candidates who stood out from an impressive field of applicants with their combination of technical skills and passion for their work. We’re excited to bring James and Martine on board and take our offering to the next level.”
Chris Tongue, Creative Director at Dead Ready Productions adds;
“This is a very exciting time for our business. Expanding our already talented team to include James and Martine is a very proud moment for us and is one that will benefit our clients going forward.”
Founded in 2009, these latest appointments cement Dead Ready Productions growing reputation as an exciting and progressive video production company and demonstrate the company’s continued success in what is an incredibly competitive industry.
Working with an eclectic mix of clients, from property, healthcare and finance companies, to live music and theatre events, through to transport and the food industry, Dead Ready Productions consists of a talented collection of animators, camera operators, graphic designers, photographers, project managers and editors.
The team work closely in collaboration with Creative Director, Chris Tongue and Managing Director, Mike Plenty, to ensure all projects push creative boundaries whilst at the same time providing a personable, friendly experience which ultimately exceeds client expectations.
If you would like to find out how Dead Ready Productions could help you with your next video, animation or photography project, simply get in touch.
