Follow Chris Tongue, Creative Director at Dead Ready Productions, as he takes you on a tour of the newly refurbished in-house studio – the ideal space for recording your vlogs!
The newly refurbished studio space includes an acoustically-sound voice over booth, spacious client edit suite for post production and a dedicated green screen area with a bespoke lighting rig.
If you would like to find out more about the vlog, video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
Lights. Camera. Jargon! A Guide To Understanding The Top 20 Video Production Terms
Video production is a powerful and rewarding process, but it often involves technical language and terminology that can be daunting to those who are new to using video in their marketing plans.
Whether you’re a beginner, a seasoned pro or you’re about to work with a video production crew for the first time on a client project, having a basic understanding of the language used will help you navigate the world of video production with ease.
So, to help get you started, here’s a blog to demystify the 20 most commonly used video production terms.
Top 20 Video Production Terms
Footage or Rushes:
Raw, unedited video that has been recorded.
Frame:
A single still image in a paused moment in a video.
Frame Rate:
The number of frames recorded or played back per second. Generally, videos are between 24 and 30 frames per second
Aspect Ratio:
The proportional relationship between the width and height of a video image. This is often different between social platforms so knowing where you’re posting is important in choosing the right aspect ratio.
Resolution:
The number of pixels in a video image, typically measured in width x height. The higher the resolution, the higher the quality, but also the higher the file size, which might mean viewers online with slower bandwidths might experience buffering issues.
Keyframes:
Frames in a video that contain complete data and are used to define the starting and ending points of a change. These are particularly essential in animated videos.
Green Screen:
A technique used to replace the background of a video. Filming takes place against a solid colour (usually green but can also be blue) and everything of that colour is made transparent in post production.
Compositing:
The process of combining multiple video layers into a single image. For example, adding a text title over footage or replacing a background in a greenscreen video
Non-linear Editing:
The process of editing video using a computer-based system, as opposed to traditional linear editing methods where reels of physical film were cut with scissors and glued together
Render:
The process of creating a final video file from an edit.
Sync Sound:
The process of synchronizing audio and video tracks in a film or video production.
Audio Mixer:
A device used to adjust the balance of audio signals from multiple sources.
Boom Mic:
A long, handheld microphone used to capture audio on location.
Cut (or edit point):
A transition between two shots in a video, typically achieved by cutting the image and audio abruptly.
Fade:
A transition between two shots in a video, in which the image and/or audio gradually fade in or out.
Dissolve:
A transition between two shots in a video, in which one image slowly fades out as the other fades in.
Pan:
A shot in which the camera moves horizontally from one side to the other.
Tilt:
A shot in which the camera moves vertically, either up or down.
Zoom:
A shot in which the camera’s field of view appears to be getting closer or further away from the subject.
There are many technical terms used in the world of video production, but hopefully this short list provides a start for anyone looking to communicate with professionals in the industry.
If you would like to discuss how Dead Ready Productions could help with your video production requirements, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
What Is Studio Photography And What Are The Benefits For My Business?
They say a picture paints a thousand words, and in a world where social media now allows us to document our every waking moment with a photograph, this has never been more relevant.
Photography has been present in our lives since the very first photograph was taken back in 1826, by French Scientist, Joseph Nicéphore Niépce. Simply titled ‘View from the Window at Le Gras‘, it is said to be the world’s earliest surviving photograph and is believed to have been taken at his family’s country home.
There’s no denying that since 1826 the advancements in technology have allowed us to have much easier access to considerably better cameras, most notably in our pockets on our mobile phones, but the power of photography transcends more than the developments in technology we’ve experienced.
When Sarah Leen, Director of Photography at National Geographic, was asked by Olivier Laurent of TIME magazine, why photography is important to her, she passionately replied:
“Images can keep the memory of a loved one alive, hold a moment in history for future generations, be a witness to tragedy or joy. They can also change behaviour, stimulate understanding and create a sense of urgency that will move people to action. Photography is the universal language that speaks to the heart.”
The most recent example of the universal power of photography is that of the death of Her Majesty, Queen Elizabeth II. From the moment the news broke on Thursday 8th September 2022, we were inundated with imagery and will no doubt have spent countless hours scrolling through photographs of Her Highness, reflecting on her time as the world’s longest standing Monarch.
Not only have photographs been used to capture The Queen’s life and document her 70 year reign, but they will forever be a fascinating reminder of a remarkable time in history, which will forever be preserved for future generations to enjoy.
There are several ways in which photographs can be taken, and the method you choose depends on what you are trying to achieve, but one of the most powerful ways to help customers get to know your business and what you can do for them, is to use photography.
In this article we focus on the art of studio photography, what it is and how it can benefit your business. We also share our photography showreel which gives an insight into what it is like working with Dead Ready Productions on a photoshoot.
In Its Simplest Form, What Is Studio Photography?
Studio photography typically involves taking photographs indoors, in a highly controlled environment called a photographic studio – a photography studio is a workspace specifically designed and built for the purpose of taking photographs and will include a team of professional photographers, assistants and often pupils.
The photographer can use a combination of backdrops, lights, furniture, props and models to construct the perfect photograph of a product or portrait. The main advantage of shooting in this way is that external issues which could negatively impact the photographs, such as bad weather, poor lighting or unpredictable interruptions, can be controlled or removed entirely.
Ultimately, studio photography gives you the amenities and predictability you need in order to carry out high quality, professional photography that presents your product at its absolute best.
Is There An Alternative To Studio Photography?
Yes there is. The alternative to studio photography is location photography. This is where a photographer will use either indoor or outdoor locations, or a combination, to resemble their ideal backdrop. The location(s) can be anything from a busy, bustling city through to the peace and tranquility of the countryside, it could be on site at a client’s business or involve visiting overseas.
Unsurprisingly, with location photography there are more external factors to consider. These can include the logistics of getting to the location, the possible requirement for visas, hiring of a venue, weather conditions… but if all goes to plan, location photography can add a new dimension to the final photographs.
What benefits does professional photography bring to your business?
Without question, photographs are worth their weight in gold. Not only can they be used to tell a story, which is essential for customer engagement (everyone loves a story), but they can also help to explain the most complicated of concepts, enhance a product or service’s appeal and perhaps most notably, catch the eye of a prospective customer.
By using professional photographs in your marketing, you will be projecting a higher quality image of your company, which in turn will;
raise the perception of your business
help customers visualise how your products and services could enhance their own lives
showcase the benefits of investing in your company
improve your brand identity
At the same time, because images help the SEO value of a website by way of the description and alt tags, which basically help Google search understand what your website relates to, you will also be reaching a much wider audience – a website with images is likely to receive as much as 90% more traffic than a website with no images.
Watch our showreel below to see a selection of highlights from Dead Ready Productions photography offerings.
If you have a photography brief, or you would like to find out more about the video, animation and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
Celebrating World Photography Day By Showcasing The Photography Skills Of Our Team
In celebration of #worldphotographyday on 19th August, we take a look at some of the stunning photographs that a selection of our talented team have personally taken.
Whether on their travels abroad, whilst exploring local landscapes or experimenting with household items, the team at Dead Ready Productions are multi-talented and are always looking to hone their skills. We asked them to provide their favourite photographs and explain the background to each.
The Dead Ready Gallery
Emerald Lake, Canadian Rockies
Creative Director, Chris Tongue, was on holiday at Emerald Lake in the Canadian Rockies when British Columbia was hit by an unusually high number of forest fires. Chris comments:
“The smog messed with the colour spectrum creating a unusual light quality, but I had arrived at the lake early in the morning on a particularly still day and was able to get this almost symmetrical composition.”
Sunwapta Falls, Jasper National Park, Canada
Taken by Creative Director, Chris Tongue, whilst on holiday in Canada, this is a classic Instagram vs reality shot. Chris comments:
“I was surrounded by photographers as I took this photo, but you would never know as I had ducked off the bridge where all the tourists walk past and scaled the ravine. I managed to find the prime spot for the perfect front-on composition.”
Barr Cream Soda Can
Project Manager, Emily Sowerby, was inspired to take this striking image whilst working as a studio photographer. Emily comments:
“I was feeling rather creative and got the urge to experiment with food photography using items from the office fridge. Using my Nikon D7000 and Bowens Lighting Kit, my aim was to use soft pastel colours, like candy floss that you see at a fairground, and a soft aperture to create this ‘pop art’ style.”
Milk Bottle & Straw
Turning mundane items into art is something Project Manager, Emily Sowerby, was inspired to do with this milk bottle and straw. Emily comments:
“Using my Nikon D7000 and Bowens lighting kit, I wanted to experiment with food photography by using soft pastel colours and a soft aperture. I wanted to create a visually striking image from something that might otherwise be ignored. Displayed in our coffee area alongside my Barr Cream Soda Can photo, they bring a playful, fun vibe to the office.”
Painshill, Surrey
This was the first photo taken by Nick Thornthwaite, Head of Live Action, as he explored Painshill in Surrey. Nick comments:
“There are so many viewpoints around the park, but it was Autumn so all the leaves had started changing colour. I particularly loved the way the branches framed the hillside in this view, so I used my Canon 6D and a 24-105 f4 Canon lens to capture the moment.”
Stag, Richmond Park
Using his Canon 6D with a Tamron 70-200 2.8 lens, Head of Live Action, Nick Thornthwaite, visited Richmond Park during rutting season to take this photo. He comments:
“Rutting season is when the stags tend to get a lot more active which often results in them wearing foliage on their horns. The sun had just started setting when I arrived at the park and it gave the whole area a stunning golden glow.”
The photographs adorn the walls of the Dead Ready Productions office in Surbiton, showcasing the skills of the team and creating a bright, colourful and inspirational working environment.
Have You Considered Supporting Your Video Production With Stylish Photography?
In addition to video, animation and graphic design services to help businesses promote their services or products, there are three specific types of photography that Dead Ready Productions provide, all of which can take your video production to the next level. These include:
Event Photography
Our photographers thrive at exciting and dynamic occasions, capturing moments of magic that emphasise the success of your events. Integrate photography with our video services to save time on briefing multiple crews and maximise cost-effectiveness.
Lifestyle Photography
Tell your brand story by adding context to your products with a lifestyle shoot. Our photographers delight in working with clients to devise innovative and exciting contexts that emphasise the benefits you can bring to your customers.
Studio Photography
In the studio, you have complete control of all elements that create a perfect photograph. Whether you’re shooting a product or a portrait, we ensure that your subject is captured with poise and energy that influences your audience.
If you have a video brief that would benefit from still photography, or you would like to find out more about the services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
How Can A Product Video Help Promote My Business?
With people twice as likely to share videos with their friends than any other type of content, it’s undeniable that video is an essential way to bring your product to market and a fantastic opportunity to showcase your brand.
Whether you’re a small start up with the latest mind-blowing product that we didn’t know we needed, or a corporate giant with new, innovative software that will revolutionise businesses across the globe, video marketing is a powerful way to share your product with the world and the great news, you don’t need a blockbuster-scale budget to do so!
In this article we share our top tips to make sure your product video is a success and explain the services Dead Ready Productions offer which will ensure you’re in safe hands when it comes to creating your video. But first, let’s start by sharing some compelling statistics about video marketing – because who doesn’t love a stat?
Ciscoreports that 82% of global internet traffic will come from either video streaming or video downloads in 2022.
This figure is set to increase as companies continue to realise the importance of this medium, so take action now to start exploring how video could form part of your marketing strategy.
As reported by Wyzowl in their 2022 Video Marketing Statistics Report, a staggering 96% of people have watched an explainer video to learn more about a product or service.
This proves that video is an essential sales tool and that potential buyers look for this information to learn about your product whilst considering their purchase.
It was reported by Statista that in 2021, online videos had a worldwide audience reach of 92% among internet users.
With nearly 3.5 billion internet users set to consume video by 2023 it’s essential that you are engaging with audiences in this way to promote your products to potential customers.
According to data collected by Statista, over three billion internet users will watch, stream or download video content during 2022.
This figure is projected to increase annually, reaching nearly 3.5 billion by 2023, which makes producing video content undeniably the most powerful format you can include in your marketing strategy.⠀
These are just four tips of the ice berg when it comes to the power of video and with figures this big, you could be forgiven for thinking video might be on the verge of hitting saturation point. Yet, thankfully (especially for us), that’s not the case! There are still underutilised opportunities you can explore, so taking this all into consideration, how do you go about writing a brief for a product video that will ensure you get the best response from your customers?
We provide our 3 top tips for making sure you get the most out of your product video and explain how Dead Ready Productions can bring your brief to life.
3 Top Tips For Making The Most Of Your Product Video
1. Keep It Positive
The phrase “Ever had that thing happen that really isn’t great?” never features in the world’s most successful promotional videos. So, despite it being an age-old sales tactic to outline the problem that your product fixes…
You need to ditch all the negative connotations and keep your video positive by emphasising the benefits your product will bring to the user.
Writing a video brief can feel daunting, but the best way is to break it down into simple stages. First start by answering the following two questions “What do you want to say? and “Who do you want to say it to?”, then consider the pain points of your potential customers and list the benefits that your product will bring – your aim is to leave your audience with an overwhelming sense that you are the solution they’ve been looking for and they can’t possibly live without ‘you’ in their life.
2. Keep It Brief
This is essentially a tip for every promotional video of almost any kind – use the minimum amount of your audience’s time to convey your message.
Audiences are more time poor than ever before and they have an endless array of choices. They are not forced to watch your product video, they will choose to, so if they are not engaged, they’ll turn off or move onto the next. It’s that simple. They’ll also associate your brand with boredom, however subconsciously, and no one wants that!
The golden rule is to try to keep your product video to a maximum 90 seconds. If you do need longer, you’ll need to work a lot harder to retain interest in your video.
You can do this by ensuring you have a stronger concept and a greater variety of content to keep them engaged, but ideally keeping your product video concise, engaging and if the subject matter allows it, even fun, needs to be your main priority.
3. Have An Identity
Consumers have become incredibly savvy shoppers, so a product video is a fantastic way to show the world who you are as a company, your background, your ethos and your fantastic products.
People don’t just want the short-term fix of buying a product, they want a background story. They want to feel like they’re part of an exclusive and knowledgeable community when they make their purchase.
It is therefore essential that your product video aligns with the rest of your brand values, so keep this in mind when you’re writing your brief. It will guarantee your product video hits all the right buttons with your audience and will keep them watching for longer.
How Can Dead Ready Productions Help You With Your Product Video?
In addition to a whole host of video, animation, photography and graphic design services to help businesses promote their services or products, there are three specific types of product video that Dead Ready Productions produce. These include:
Studio-Based Product Videos
These demonstrate the craftsmanship of your product with a studio video shoot, where every detail can be captured in a controlled environment to ensure that your product looks more appealing than ever.
Lifestyle Product Films
If you really want your customers to understand how much of a benefit your products can bring to their life, consider a lifestyle shoot where the product is featured prominently in desirable and exciting real-world contexts.
Ecommerce & Retail Videos
Product videos used to accompany listings on ecommerce websites are a powerful way to drive sales as they can offer a 360 degree view of your product that photography alone can’t achieve. This style of product video not only helps you get more qualified leads through the door, it can also increase your chances of converting a sale.
If you have a video brief, or you would like to find out more about the services Dead Ready Productions can offer your business, simply get in touch via the Contact page on our website or by calling +44 (0)208 339 6139.
