Product Videos Archives

Capturing Culinary Chaos: Behind The Scenes Of An Explosive Cheesecake Video Shoot

Video Transcript:

At Dead Ready Productions, we work with a range of clients, on a variety of projects and some of those projects are more unusual than most.

Chris Tongue, Creative Director at Dead Ready Productions, takes us behind the scenes of one such client project that literally blew up! And explains why our creative approach to the brief led to it winning an award. The content of which can be found below.

Hello, today I thought I’d share with you one of the weirder briefs we received during the Covid-19 pandemic.

Mainly because it was unusual, but also because our response to the brief resulted in our client being named Winner of Best B2B Campaign at the Independent Agency Awards 2022.

The brief came from our friends at Jellybean Creative who were looking to produce a disruptive campaign for their client, Mondelez International, who wanted to reignite the chef’s love of the Philadelphia Professional range.

Research had proven that Philadelphia was a well-respected and highly regarded product, but its versatility was generally overlooked by the target market, meaning it was only being used in a limited range of recipes – namely bagels and cheesecakes.

The client therefore set two principal goals – inspire chefs to use Philadelphia in more recipes and to do so by disrupting their scrolling on social platforms with something attention grabbing…

So, we blew up some cheesecakes!

We shot using a specialist Phantom camera to capture the action in super slow mo (call out 1/1000th of a second) and had to be careful to protect it, the studio and ourselves from the very real danger of explosive pyrotechnics.

But once our special effects team from ForceFX had given us the all clear, the small charges placed in the cakes from under the table were remotely triggered from outside of the room and things got messy

The final video combined the high speed footage with dynamic shots of Philadelphia being used in all sorts of different contexts to first challenge chefs to think beyond the product’s standard use and then inspire them with some examples.

Audiences were then funnelled towards downloading a Philly recipe book, helping them to find easy ways of using the product and encouraging sales.

The ‘You Don’t Know Philly’ campaign proved to be a huge success – it doubled foodservice sales and recruited a new audience of chefs across five key sectors.

The Independent Agency Awards judging panel also commented on the entry;

“The campaign was really grounded in insight, it was strategic, it was thoughtful. The creative was memorable.”

So it was a bit of an unusual one, but a really fun (messy) shoot with a fantastic end result for the client and their agency – and we’re proud to be a part of it.

See you next time!

If you have a project, no matter how unusual, and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

5 Video Content Marketing Ideas For Software Brands To Use

In the latest of our Marketing Tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that software brands should implement into their marketing strategy.

The content of which can be found below.

Hi! This time we’re going to look at 5 video content ideas that suit software brands.

Software platforms are becoming more and more powerful, but with that comes complexity.

Video offers the opportunity to highlight the benefits of your offering without having to send a sales rep to do a demo.

So here are 5 ideas for demystifying the power of your software through video.

1. Promo

The promotional video for your product is the banner advert for your product. This video should offer a teaser of the power of your products and excite your audience.

Don’t worry about granular detail here, just make sure that your product looks impressive; consider representing key facets of your product through metaphor and don’t be afraid to swing for the fences – this really is an advert for your product, so make it look great!

2. Case Study

As is so often true in video marketing, case studies present a really compelling reason for your potential clients to buy your product.

Firstly, identify your evangelists from your existing client base and incentivise them to be involved by offering them something of value as a thank you.

Send your production team to their place of business and shoot an interview with your customer, plus loads of content of the software in action, helping your customer achieve their business goals.

Potential customers relate to these videos and they can be a massive sales driver.

3. Demos

These videos are often animated demonstrations of how your software works when addressing a common issue your clients face.

These videos should be seen as mini-showreels for different corners of the software so make sure you keep the production values

4. Tips

This is where the granular detail comes in. Help your customers see how easy it is to work with your programme by demonstrating how to use the software to complete common tasks.

These easily can be shown through screen capture videos recorded by your sales team – just make sure that they are recorded clearly using a professional microphone, not the mic on the laptop.

5. Update Vlogs

Make sure that your customers are informed and excited by any new developments or features by creating a regular vlog.

Your customers will always be interested in new features so humanise your brand by going on camera and talking to them directly.

So, there you are, 5 video ideas for software content campaigns.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

5 Video Content Marketing Ideas For Pharmaceutical Brands To Apply

In the latest of our marketing tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that pharmaceutical brands should apply to their marketing strategy. The content of which can be found below.

Hi, this month I’m suggesting 5 effective video approaches to support content campaigns for pharmaceutical brands.

So, if you’re an in-house marketeer for a pharmaceutical brand or working at an agency for pharmaceutical clients, I’d hope this content is useful to you.

It’s worth saying that often your most useful resource will be your Key Opinion Leaders (KOL), so be prepared to get them on-side for filming.

Many KOLs take it upon themselves to get some media training, but it’ll really help the quality of your content if your KOL’s are good on camera.

Number 1: Communicating Study Findings

Traditionally, study findings are reported to audiences via PowerPoint presentations, but you can more powerfully connect the KOL to the content through video.

The simplest way to enliven these findings is the classic talking head in a box approach, where the heavy data can take up most of the screen. However, if you involve a greenscreen, there is a whole world of ways that we can enliven the environment and content.

Feel free to add as much imagination as you feel is appropriate for your audience.

We’ve brought pop up green screen studios to locations worldwide, so it’s easy to bring the production to a location that’s convenient for your KOL.

Number 2: Case Studies

In almost any market, video case studies are a great way to highlight the efficacy of a product. When it comes to pharma, case studies are usually led by a KOL discussing how well treatment is going with a particular patient or group of patients.

These can be effectively communicated through a simple interview-style video, shot at the KOLs institute or place of work. Adding testimonial interview quotes from patients can present an even more compelling case study.

Number 3: Update Vlogs

Consider creating a channel for a particular product in development and have a specialist on the development team deliver regular updates on progress.

These thought leadership videos should only be a couple of minutes long and delivered regularly – providing a touch point for your KOLs and any other interested parties.

Number 4: News

Become a resource for a specific therapy area by attending congresses and organise the filming of update videos from a range of key speakers.

These can easily be shot by a single camera operator and provided they are scheduled in advance, you can shoot and even edit up to fifty 2-3 minute update videos a day!

Number 5: Interactive Video

Your e-learning resources become more engaging, impactful and effective when presented as an interactive video.

In one example, we were asked to help teach GPs how to recognise the right symptom profile to apply certain treatments.

We therefore created a video putting the audience in the shoes of a doctor as patient characters described their symptoms.

Audiences were given options as to what steps to take and guided to a resolution that benefited the patient. Requiring your audience to actively engage with the content in this way dramatically increases the likelihood that the learning objectives are fully absorbed.

So that’s it, 5 simple ideas for pharmaceutical campaigns. But before I go, a useful compliance tip is to use an autocue.

It seems strange to script interviews or other natural interactions but allowing the messaging to be signed off in advance drastically reduces the risk of projects being cancelled in post production – we’ve even held up a script on an iPad before and used post production to make it feel natural, so we’re big advocates of this approach.

As always, put yourself in the shoes of your audience and create videos that solve problems or inspire.

Thanks for watching.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second marketing tips vlog – coming soon!

In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.

Subtitles – How To Add Them To Your Video To Help Boost Engagement

When adding subtitles to your video, there are two main options: using closed caption files or having subtitles ‘baked in’.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

Closed Caption File

A closed caption file is a text file containing information about the timing and wording for each subtitle that appears in your video. This is then uploaded alongside your video and the viewer can then toggle the subtitles on or off as desired.

This works for most major video platforms, including YouTube, Vimeo and Facebook.

Once created, the closed caption text files can easily be modified by anyone with a text editing program. This also makes it easy to upload translated subtitle files, without having to use video editing software to modify the original video.

Baked In

The other option is to ‘bake in’ subtitles. This means the subtitles are integrated into the video and always on. This is helpful if you don’t want your viewers to be able to switch the subtitles off.

It also gives more scope to design exactly how the subtitles look, since you’re not restricted to the options provided by the closed caption approach. Your subtitles will also look the same regardless of which platform people are viewing on.

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

Subtitles – Why Adding Them Will Maximise The Reach Of Your Video

Subtitles aren’t just useful for the hard of hearing. They’re a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all of your video content.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

What are the benefits?

Ensure Your Video Works Without Audio

Video is often watched by people with the audio switched off, particularly when viewing on mobile. In fact, 85% of Facebook videos are watched on mute.

Having subtitles ensures these viewers don’t miss out on your content.

Improve Understanding

Even when audio is enabled, comprehension is often improved when viewers are able to read along as well.

Enable Translation

The subtitles for your video can easily be translated to other languages, opening up your content to new markets.

Increase Reach

Studies have shown that subtitled videos tend to be shared more than those without, as well as having higher viewer engagement. This has the knock-on effect of improving your SEO rankings.

Increase searchability

Search engines can’t look through your video, but they can look through text. Posting the full subtitle text as a video transcript makes those keywords visible and increases the chance of your video being found.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!