60s production tips Archives

Subtitles – How To Add Them To Your Video To Help Boost Engagement

When adding subtitles to your video, there are two main options: using closed caption files or having subtitles ‘baked in’.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

Closed Caption File

A closed caption file is a text file containing information about the timing and wording for each subtitle that appears in your video. This is then uploaded alongside your video and the viewer can then toggle the subtitles on or off as desired.

This works for most major video platforms, including YouTube, Vimeo and Facebook.

Once created, the closed caption text files can easily be modified by anyone with a text editing program. This also makes it easy to upload translated subtitle files, without having to use video editing software to modify the original video.

Baked In

The other option is to ‘bake in’ subtitles. This means the subtitles are integrated into the video and always on. This is helpful if you don’t want your viewers to be able to switch the subtitles off.

It also gives more scope to design exactly how the subtitles look, since you’re not restricted to the options provided by the closed caption approach. Your subtitles will also look the same regardless of which platform people are viewing on.

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

Subtitles – Why Adding Them Will Maximise The Reach Of Your Video

Subtitles aren’t just useful for the hard of hearing. They’re a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all of your video content.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

What are the benefits?

Ensure Your Video Works Without Audio

Video is often watched by people with the audio switched off, particularly when viewing on mobile. In fact, 85% of Facebook videos are watched on mute.

Having subtitles ensures these viewers don’t miss out on your content.

Improve Understanding

Even when audio is enabled, comprehension is often improved when viewers are able to read along as well.

Enable Translation

The subtitles for your video can easily be translated to other languages, opening up your content to new markets.

Increase Reach

Studies have shown that subtitled videos tend to be shared more than those without, as well as having higher viewer engagement. This has the knock-on effect of improving your SEO rankings.

Increase searchability

Search engines can’t look through your video, but they can look through text. Posting the full subtitle text as a video transcript makes those keywords visible and increases the chance of your video being found.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!

Publishing Your Video – What To Check Before You Share It With The World

Once all stakeholders have had their say and the content of a video has been signed off, you don’t want to waste any time before publishing your video to the world.

However, it’s worth making sure you do a few things first, before you go ahead.

Mike Plenty, Managing Director at Dead Ready Productions, explains the steps you should take in our latest 60 second production tips vlog. The content of which can be found below.

1. Tell your production company

Your video production team will be best positioned to advise that the video is ready to distribute.

There may be elements of the video content that are still in a draft format, or require licensing, which they will need to address.

2. Check titles and web addresses

People often go by different job titles depending on the context, so make sure everyone who appears is happy with how their name appears in the video.

Also, check that all URLS and social media handles are correct.

3. Use the highest quality version

Don’t make the mistake of posting a low-resolution version of the video file online.

Always use the highest quality you can – video platforms can scale videos down if needed to meet different bandwidths, but they can’t scale up.

4. Download and keep an offline copy

Make sure you have a copy of the video file that you can keep on a local drive or server.

This gives you peace of mind and means you’re not reliant on always having an internet connection to watch the video.

For more top tips, helpful information and useful guides on video production, keep an eye out for our next vlog – coming soon!

In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.