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Capturing Culinary Chaos: Behind The Scenes Of An Explosive Cheesecake Video Shoot

Video Transcript:

At Dead Ready Productions, we work with a range of clients, on a variety of projects and some of those projects are more unusual than most.

Chris Tongue, Creative Director at Dead Ready Productions, takes us behind the scenes of one such client project that literally blew up! And explains why our creative approach to the brief led to it winning an award.  The content of which can be found below.

Hello, today I thought I’d share with you one of the weirder briefs we received during the Covid-19 pandemic.

Mainly because it was unusual, but also because our response to the brief resulted in our client being named Winner of Best B2B Campaign at the Independent Agency Awards 2022.

The brief came from our friends at Jellybean Creative who were looking to produce a disruptive campaign for their client, Mondelez International, who wanted to reignite the chef’s love of the Philadelphia Professional range.

Research had proven that Philadelphia was a well-respected and highly regarded product, but its versatility was generally overlooked by the target market, meaning it was only being used in a limited range of recipes – namely bagels and cheesecakes.

The client therefore set two principal goals – inspire chefs to use Philadelphia in more recipes and to do so by disrupting their scrolling on social platforms with something attention grabbing…

So, we blew up some cheesecakes!

We shot using a specialist Phantom camera to capture the action in super slow mo (call out 1/1000th of a second) and had to be careful to protect it, the studio and ourselves from the very real danger of explosive pyrotechnics.

But once our special effects team from ForceFX had given us the all clear, the small charges placed in the cakes from under the table were remotely triggered from outside of the room and things got messy

The final video combined the high speed footage with dynamic shots of  Philadelphia being used in all sorts of different contexts to first challenge chefs to think beyond the product’s standard use and then inspire them with some examples.

Audiences were then funnelled towards downloading a Philly recipe book, helping them to find easy ways of using the product and encouraging sales.

The ‘You Don’t Know Philly’ campaign proved to be a huge success – it doubled foodservice sales and recruited a new audience of chefs across five key sectors.

The Independent Agency Awards judging panel also commented on the entry;

“The campaign was really grounded in insight, it was strategic, it was thoughtful. The creative was memorable.”

So it was a bit of an unusual one, but a really fun (messy) shoot with a fantastic end result for the client and their agency – and we’re proud to be a part of it.

See you next time!

If you have a project, no matter how unusual, and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

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5 Video Content Marketing Ideas For Software Brands To Use

In the latest of our Marketing Tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that software brands should implement into their marketing strategy.

The content of which can be found below.

Hi! This time we’re going to look at 5 video content ideas that suit software brands.

Software platforms are becoming more and more powerful, but with that comes complexity.

Video offers the opportunity to highlight the benefits of your offering without having to send a sales rep to do a demo.

So here are 5 ideas for demystifying the power of your software through video.

1. Promo

The promotional video for your product is the banner advert for your product. This video should offer a teaser of the power of your products and excite your audience.

Don’t worry about granular detail here, just make sure that your product looks impressive; consider representing key facets of your product through metaphor and don’t be afraid to swing for the fences – this really is an advert for your product, so make it look great!

2. Case Study

As is so often true in video marketing, case studies present a really compelling reason for your potential clients to buy your product.

Firstly, identify your evangelists from your existing client base and incentivise them to be involved by offering them something of value as a thank you.

Send your production team to their place of business and shoot an interview with your customer, plus loads of content of the software in action, helping your customer achieve their business goals.

Potential customers relate to these videos and they can be a massive sales driver.

3. Demos

These videos are often animated demonstrations of how your software works when addressing a common issue your clients face.

These videos should be seen as mini-showreels for different corners of the software so make sure you keep the production values

4. Tips

This is where the granular detail comes in. Help your customers see how easy it is to work with your programme by demonstrating how to use the software to complete common tasks.

These easily can be shown through screen capture videos recorded by your sales team – just make sure that they are recorded clearly using a professional microphone, not the mic on the laptop.

5. Update Vlogs

Make sure that your customers are informed and excited by any new developments or features by creating a regular vlog.

Your customers will always be interested in new features so humanise your brand by going on camera and talking to them directly.

So, there you are, 5 video ideas for software content campaigns.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

6 Ways To Excel Your Marketing Strategy Using Explainer Videos

Whether you’re using them for marketing, education or internal communications, creating an explainer video is a great way to explain complex information to your audience. 

Explainer videos are typically 1-2 minutes long and use animated graphics, typography and voiceover to explain what something is or how it works in an engaging, easy to understand way.

They are often placed on a website homepage, a dedicated landing page or a prominent product page and can help increase brand awareness, drive website traffic or boost sales – 96% of consumers said that they’ve watched an explainer video to learn more about a product or service. (Wyzowl)

In this article, we’ll explore 6 steps you can take to ensure your explainer video helps to excel your marketing strategy. 

Have A Clear Message

It’s essential to start with a clear message. Define the problem you’re solving, your solution, and the benefits your audience will derive from your product or service. 

The most successful explainer videos are always brief, straight to the point and most importantly, have a clear call-to-action at the end.

The ideal script length for an explainer video should be 150 words per minute, so a voiceover should be 300 words maximum for a 2 minute video.  

Keep It Short And Engaging

Your audience’s attention span is limited, so it’s crucial to get your message across quickly and in an interesting way. According to Adage, the average attention span for consumers is 8.25 seconds. 

It’s therefore crucial that you grab the viewer’s attention in the first 30 seconds, otherwise they will lose interest. Also, make sure your video has a clear structure and flows smoothly from beginning to end. 

Focus On The Benefits And Include Statistics

People care more about the benefits they’ll get from your product or service than its features. 

Use your explainer video to highlight how your solution will make their lives easier, save them time and money or solve a particular problem they’re facing. 

Incorporating data and or figures within the script can also help to reinforce your message. Explainer videos lend themselves particularly well to this style of animation. 

Consider using brand colours and or visuals within the video as this can strengthen the connection to your brand and help to make it more identifiable. 

Use A Conversational Tone

The main benefit of an explainer video is that it simplifies complex information, so language should be accessible. Your explainer video should have a conversational tone, as if you’re talking to a friend.  

Avoid using jargon or technical terms that your audience may not understand and instead use simple language and explain your information in a way that anyone can comprehend. 

Video is often watched by people with the audio switched off, particularly when viewing on mobile, so always include subtitles to ensure viewers are not reliant on the voiceover.

Subtitles are also a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all your video content. 

 

Include A Call To Action

Your explainer video should end with a call to action that encourages your audience to take the next step. This could be visiting your website, signing up for a trial, or making a purchase. 

Ensure your call to action is clear and visible, so your audience knows what to do next. 

Test And Refine

Once you’ve created your explainer video, it’s essential to test it with your target audience to see how they respond to it. 

Use analytics tools to track how many people view your video, how long they watch it and what actions they take after watching it. 

In Summary

Explainer videos are an effective tool for engaging and educating your audience on complex ideas, products, or services. By following the above steps you can ensure that your videos are not only entertaining but also informative and impactful. 

So, start with a clear message that addresses your audience’s needs, keep your video concise and engaging, highlight the benefits of your product or service and use a conversational tone that is easy to understand. 

Additionally, include a clear and compelling call to action that will encourage your audience to take the next step towards becoming a customer and finally, test and refine your video based on feedback – this will ensure you can continue to improve and optimise your explainer videos for maximum impact. 

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

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Why Using Video In Your Marketing Will Help Turbocharge Your Sales

With the average person predicted to spend 100 minutes per day watching online videos, there is no denying that video content is a powerful marketing tool.

Used to increase engagement, reach and conversions, video is an essential part of any businesses’ marketing strategy.

At Dead Ready Productions we know this only too well, but to help get this message across (in the best way we know how), we’ve created a short infographic video. The content of which can be found below.

Turbocharge your sales

If people are looking for products like yours… how do they find you?

Online videos make up more than 82% of all consumer internet traffic.

Including video in a landing page can increase conversion by 80%.

If people have questions about your product… how do you educate them?

72% of customers said they would rather learn about a product or service by way of video.

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

If people don’t know who you are… how do you earn their trust?

91% of consumers are likely to reward brands for their originality.

People spend 88% more time browsing on websites that have videos.

The customer now… knows you exist, trusts you, knows your product.

Marketers who use video grow revenue 49% faster than non-video users.

Your sales: Turbocharged

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

What Is Studio Photography And What Are The Benefits For My Business?

They say a picture paints a thousand words, and in a world where social media now allows us to document our every waking moment with a photograph, this has never been more relevant.

Photography has been present in our lives since the very first photograph was taken back in 1826, by French Scientist, Joseph Nicéphore Niépce. Simply titled ‘View from the Window at Le Gras‘, it is said to be the world’s earliest surviving photograph and is believed to have been taken at his family’s country home.

There’s no denying that since 1826 the advancements in technology have allowed us to have much easier access to considerably better cameras, most notably in our pockets on our mobile phones, but the power of photography transcends more than the developments in technology we’ve experienced.

When Sarah Leen, Director of Photography at National Geographic, was asked by Olivier Laurent of TIME magazine, why photography is important to her, she passionately replied:

“Images can keep the memory of a loved one alive, hold a moment in history for future generations, be a witness to tragedy or joy. They can also change behaviour, stimulate understanding and create a sense of urgency that will move people to action. Photography is the universal language that speaks to the heart.”

The most recent example of the universal power of photography is that of the death of Her Majesty, Queen Elizabeth II. From the moment the news broke on Thursday 8th September 2022, we were inundated with imagery and will no doubt have spent countless hours scrolling through photographs of Her Highness, reflecting on her time as the world’s longest standing Monarch.

Not only have photographs been used to capture The Queen’s life and document her 70 year reign, but they will forever be a fascinating reminder of a remarkable time in history, which will forever be preserved for future generations to enjoy.

There are several ways in which photographs can be taken, and the method you choose depends on what you are trying to achieve, but one of the most powerful ways to help customers get to know your business and what you can do for them, is to use photography.

In this article we focus on the art of studio photography, what it is and how it can benefit your business. We also share our photography showreel which gives an insight into what it is like working with Dead Ready Productions on a photoshoot. 

In Its Simplest Form, What Is Studio Photography?

Studio photography typically involves taking photographs indoors, in a highly controlled environment called a photographic studio – a photography studio is a workspace specifically designed and built for the purpose of taking photographs and will include a team of professional photographers, assistants and often pupils.

The photographer can use a combination of backdrops, lights, furniture, props and models to construct the perfect photograph of a product or portrait. The main advantage of shooting in this way is that external issues which could negatively impact the photographs, such as bad weather, poor lighting or unpredictable interruptions, can be controlled or removed entirely.

Ultimately, studio photography gives you the amenities and predictability you need in order to carry out high quality, professional photography that presents your product at its absolute best.

Lady decorating cake on stand in kitchen

Is There An Alternative To Studio Photography?

Yes there is. The alternative to studio photography is location photography. This is where a photographer will use either indoor or outdoor locations, or a combination, to resemble their ideal backdrop. The location(s) can be anything from a busy, bustling city through to the peace and tranquility of the countryside, it could be on site at a client’s business or involve visiting overseas.

Unsurprisingly, with location photography there are more external factors to consider. These can include the logistics of getting to the location, the possible requirement for visas, hiring of a venue, weather conditions… but if all goes to plan, location photography can add a new dimension to the final photographs.

Studio Photography

What benefits does professional photography bring to your business?

Without question, photographs are worth their weight in gold. Not only can they be used to tell a story, which is essential for customer engagement (everyone loves a story), but they can also help to explain the most complicated of concepts, enhance a product or service’s appeal and perhaps most notably, catch the eye of a prospective customer.

By using professional photographs in your marketing, you will be projecting a higher quality image of your company, which in turn will;

  • raise the perception of your business
  • help customers visualise how your products and services could enhance their own lives
  • showcase the benefits of investing in your company
  • improve your brand identity

At the same time, because images help the SEO value of a website by way of the description and alt tags, which basically help Google search understand what your website relates to, you will also be reaching a much wider audience – a website with images is likely to receive as much as 90% more traffic than a website with no images.

Watch our showreel below to see a selection of highlights from Dead Ready Productions photography offerings.

 

If you have a photography brief, or you would like to find out more about the video, animation and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.

 

Studio Photography Blog