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5 Video Content Marketing Ideas For Software Brands To Use

In the latest of our Marketing Tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that software brands should implement into their marketing strategy.

The content of which can be found below.

Hi! This time we’re going to look at 5 video content ideas that suit software brands.

Software platforms are becoming more and more powerful, but with that comes complexity.

Video offers the opportunity to highlight the benefits of your offering without having to send a sales rep to do a demo.

So here are 5 ideas for demystifying the power of your software through video.

1. Promo

The promotional video for your product is the banner advert for your product. This video should offer a teaser of the power of your products and excite your audience.

Don’t worry about granular detail here, just make sure that your product looks impressive; consider representing key facets of your product through metaphor and don’t be afraid to swing for the fences – this really is an advert for your product, so make it look great!

2. Case Study

As is so often true in video marketing, case studies present a really compelling reason for your potential clients to buy your product.

Firstly, identify your evangelists from your existing client base and incentivise them to be involved by offering them something of value as a thank you.

Send your production team to their place of business and shoot an interview with your customer, plus loads of content of the software in action, helping your customer achieve their business goals.

Potential customers relate to these videos and they can be a massive sales driver.

3. Demos

These videos are often animated demonstrations of how your software works when addressing a common issue your clients face.

These videos should be seen as mini-showreels for different corners of the software so make sure you keep the production values

4. Tips

This is where the granular detail comes in. Help your customers see how easy it is to work with your programme by demonstrating how to use the software to complete common tasks.

These easily can be shown through screen capture videos recorded by your sales team – just make sure that they are recorded clearly using a professional microphone, not the mic on the laptop.

5. Update Vlogs

Make sure that your customers are informed and excited by any new developments or features by creating a regular vlog.

Your customers will always be interested in new features so humanise your brand by going on camera and talking to them directly.

So, there you are, 5 video ideas for software content campaigns.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

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Subtitles – Why Adding Them Will Maximise The Reach Of Your Video

Subtitles aren’t just useful for the hard of hearing. They’re a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all of your video content.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

What are the benefits?

Ensure Your Video Works Without Audio

Video is often watched by people with the audio switched off, particularly when viewing on mobile. In fact, 85% of Facebook videos are watched on mute.

Having subtitles ensures these viewers don’t miss out on your content.

Improve Understanding

Even when audio is enabled, comprehension is often improved when viewers are able to read along as well.

Enable Translation

The subtitles for your video can easily be translated to other languages, opening up your content to new markets.

Increase Reach

Studies have shown that subtitled videos tend to be shared more than those without, as well as having higher viewer engagement. This has the knock-on effect of improving your SEO rankings.

Increase searchability

Search engines can’t look through your video, but they can look through text. Posting the full subtitle text as a video transcript makes those keywords visible and increases the chance of your video being found.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

Understanding Aspect Ratios In Video Production: A Comprehensive Guide

Whether you’re working in-house as a marketer, or you’re an agency tasked with creating video content for clients, it’s important to have a solid grasp on the technicalities of producing high-quality videos. 

And one of the biggest factors that can make or break the success of your video is the aspect ratio. 

In this article, we’re going to dive deep into aspect ratios – what they are, why they matter and why it’s crucial for clients to consider them when planning their video projects. 

We’ll also look at some of the most common aspect ratios used in the industry, so you’ll be armed with all the knowledge you need to brief in video projects that will be highly effective on any platform. 

What is aspect ratio?

Aspect ratio refers to the proportion between the width and height of a video or image. You’ll often see it expressed as two numbers separated by a colon, like 16:9 – the first number represents the width, and the second number represents the height. 

Now, you might be thinking, “why does aspect ratio even matter?” Well, it’s significantly important because it can impact everything from the overall visual layout of your content to how it appears on different platforms.

So, whether you’re creating videos for social media, a website, or even a cinema screen, understanding aspect ratio is key to making sure your content looks amazing and is easily digestible for your audience. 

What are the most common aspect ratios and where are they used?

16:9 – this is the standard aspect ratio for most modern screens and is widely used in video production. It’s the recommended aspect ratio for most social media platforms, including YouTube, Facebook, and Instagram. 

9:16 – i

4:3 – this aspect ratio was common in older televisions and is still used in some video production applications such as live streaming and webinars. 

1:1 – is a square aspect ratio used primarily in social media platforms such as Instagram and Facebook. 

2.35:1 – also known as the CinemaScope aspect ratio, it is commonly used in film production to create a cinematic feel. 

How does aspect ratio impact video success?

When it comes to video success, aspect ratio is a major player. In fact, choosing the right aspect ratio can have a huge impact on the viewing experience, engagement levels and overall impact of your video. 

So, let’s take a closer look at some of the ways aspect ratio can make or break the success of your video content: 

Viewability 

This refers to how easily and seamlessly your video can be viewed across various devices and platforms. It is therefore essential to adhere to the aspect ratio requirements of different devices and platforms to avoid distorted or awkward-looking videos.  

By selecting the right aspect ratio, you can ensure that your video content appears visually appealing and is viewable on all devices and platforms. 

Engagement 

Believe it or not, the aspect ratio of your video can impact viewer engagement. Certain aspect ratios can create a more immersive viewing experience, drawing your audience in and keeping them engaged from start to finish. 

And as we all know, higher engagement can lead to higher conversion rates. 

Aesthetics 

Finally, aspect ratio can have a big impact on the overall aesthetic appeal of your video content. Choosing the right aspect ratio can help you achieve a specific look or mood, making your video more visually appealing and memorable. 

So, whether you’re going for a cinematic widescreen look or a more intimate square aspect ratio, the right choice can really elevate your video content to the next level. 

Why is aspect ratio important for clients to consider when planning video projects?

When it comes to planning video projects, aspect ratio is a key consideration that can make or break the success of your content. 

Choosing the wrong aspect ratio can result in a suboptimal viewing experience, lower engagement, and ultimately, lower ROI. That’s why it’s crucial to consider aspect ratio during the planning phase of your video projects. 

By doing so, you can ensure that content creation is planned accordingly, rather than awkwardly trying to retrofit graphics and footage to different aspect ratios later. This approach helps ensure that your videos are optimised for maximum impact across all social platforms and devices from the get-go. 

So, if you want to make sure your video content is hitting all the right notes with your audience, paying attention to aspect ratio is an absolute must. 

To sum it all up

Aspect ratio is an absolute game-changer when it comes to video production. It’s a critical component that you simply can’t afford to overlook when planning your video projects. 

The right aspect ratio can make all the difference – enhancing the viewing experience, increasing engagement, and ultimately leading to higher ROI. 

But to achieve these results, it’s essential to carefully consider aspect ratio and select the appropriate one for each platform and device. By doing so, you can ensure your videos are optimised for maximum impact and success. 

So if you want to take your video content to the next level, be sure to give aspect ratio the attention it deserves. Trust us, your audience will thank you for it. 

To find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.