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5 Video Content Marketing Ideas For Software Brands To Use

In the latest of our Marketing Tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that software brands should implement into their marketing strategy.

The content of which can be found below.

Hi! This time we’re going to look at 5 video content ideas that suit software brands.

Software platforms are becoming more and more powerful, but with that comes complexity.

Video offers the opportunity to highlight the benefits of your offering without having to send a sales rep to do a demo.

So here are 5 ideas for demystifying the power of your software through video.

1. Promo

The promotional video for your product is the banner advert for your product. This video should offer a teaser of the power of your products and excite your audience.

Don’t worry about granular detail here, just make sure that your product looks impressive; consider representing key facets of your product through metaphor and don’t be afraid to swing for the fences – this really is an advert for your product, so make it look great!

2. Case Study

As is so often true in video marketing, case studies present a really compelling reason for your potential clients to buy your product.

Firstly, identify your evangelists from your existing client base and incentivise them to be involved by offering them something of value as a thank you.

Send your production team to their place of business and shoot an interview with your customer, plus loads of content of the software in action, helping your customer achieve their business goals.

Potential customers relate to these videos and they can be a massive sales driver.

3. Demos

These videos are often animated demonstrations of how your software works when addressing a common issue your clients face.

These videos should be seen as mini-showreels for different corners of the software so make sure you keep the production values

4. Tips

This is where the granular detail comes in. Help your customers see how easy it is to work with your programme by demonstrating how to use the software to complete common tasks.

These easily can be shown through screen capture videos recorded by your sales team – just make sure that they are recorded clearly using a professional microphone, not the mic on the laptop.

5. Update Vlogs

Make sure that your customers are informed and excited by any new developments or features by creating a regular vlog.

Your customers will always be interested in new features so humanise your brand by going on camera and talking to them directly.

So, there you are, 5 video ideas for software content campaigns.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

How To Plan Promo Videos For Maximum Engagement

Promo videos often have a lot of information to deliver. Whether you’re using them to launch a product or to promote your business as a whole, you’re probably under pressure to pack in lots of brand messaging and the risk is that you fall into the trap of talking AT your audience.

This severely undermines engagement, so the way to avoid it and to keep the audience focussed on your content, is to not only think about what you’re saying, but HOW you’re saying it.

Here are a few approaches to make sure you’re not only delivering your messaging, but that you’re giving your audience what they want.

Be Slick

Being slick isn’t about being too clever, its about disciplined execution. Cut down on any unnecessary repetitions, pauses or hesitations to keep up the pace of your video and make sure you give it the required rehearsal time.

Consider adding a visual hook which delivers pretty standard corporate messaging, while the one-shot approach takes the audience a visual ride.

Be Impressive

Video is an innovative area of technology and new production approaches are popping up all the time, many of which are available to relatively low production budgets.

If you move fast you can take advantage of the novelty value of augmented reality, 360 filming or aerial footage to to wow your audience with something they’ve not seen before.

Make Us Feel Something

There’s research that suggests that marketing on functions and features can increase the perceived benefits of your brand by 21% which isn’t bad, but if you tap into something emotive, the bump could be more like 42%.

Whether you’re making your audience laugh or tugging at the heartstrings, emotive scripts benefit from having a focussed creative vision.

So, assign script writing responsibility to your most talented writer (or engage a pro script-writer), give them plenty of rope and protect them from interference from elsewhere in the business.


Embrace Metaphors

Finally, I wanted to share an example of a promo video we produced for software platform Jaggaer One.

Knowing the complexity of their product would be difficult to explain literally in a few short minutes, the client embraced the idea of featuring a visual metaphor to quickly communicate the value of the platform.

Presenting the gymnast on the pommel horse at the beginning gave the audience something unexpected to kick off the video and kept them engaged, before easing them into the specific benefits of the product.


The key to a successful promo is to excite your audience; inspire them with a vision of how their future could be if they were to reap the benefits of your offering. If you know your customer and you never lose site of what they want, you can’t go wrong. Good luck!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.