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How Med Comms Brands Can Use Video In The Pandemic

Continuing our interview series exploring the impact of Coronavirus on marketing and content generation, this week we catch up with Gary Nolan, Deputy MD of Scientific Education Support.

Gary is refreshingly upbeat about the way his business has adapted to substantive change and he takes us through the way he’s not only been able to sustain effective communications, but actually improve them through the use of video.

He also has an interesting perspective on how he feels marketeers will have to embrace producing quick, dirty content for the short term, but to be ready to get back to producing high quality content soon.