Experience The Wonder Of 3D Animation With Our New Showreel
The Dead Ready animation team have taken a moment away from client work to pull together some of our favourite 3D animation examples and have produced this mini showreel to show them off.
3D animation in motion graphics refers to the use of computer-generated imagery (CGI) to create animated content that simulates the appearance of three-dimensional space.
Put simply, 3D animation is a cutting-edge technology that has revolutionised the way we experience visual storytelling.
We use this type of animation to create lifelike characters, fantastical worlds and immersive environments that can be used in various applications such as explainer videos, product videos or as visual effects to add a little extra to live action video.
As our showreel demonstrates, 3D animation has been incorporated into a variety of our client projects, including and not limited to, a package redesign for Maldon Salt, a brand refresh for Pom-Bear crisps product videos for pharmaceutical clients.
At Dead Ready Productions, we’re committed to pushing the boundaries of 3D animation, so if you have an idea for a project that might benefit from 3D magic, we’d love to hear about it!
Alternatively, if you would like to find out more about the animation, video, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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5 Video Content Marketing Ideas For Pharmaceutical Brands To Apply
In the latest of our marketing tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that pharmaceutical brands should apply to their marketing strategy. The content of which can be found below.
Hi, this month I’m suggesting 5 effective video approaches to support content campaigns for pharmaceutical brands.
So, if you’re an in-house marketeer for a pharmaceutical brand or working at an agency for pharmaceutical clients, I’d hope this content is useful to you.
It’s worth saying that often your most useful resource will be your Key Opinion Leaders (KOL), so be prepared to get them on-side for filming.
Many KOLs take it upon themselves to get some media training, but it’ll really help the quality of your content if your KOL’s are good on camera.
Number 1: Communicating Study Findings
Traditionally, study findings are reported to audiences via PowerPoint presentations, but you can more powerfully connect the KOL to the content through video.
The simplest way to enliven these findings is the classic talking head in a box approach, where the heavy data can take up most of the screen. However, if you involve a greenscreen, there is a whole world of ways that we can enliven the environment and content.
Feel free to add as much imagination as you feel is appropriate for your audience.
We’ve brought pop up green screen studios to locations worldwide, so it’s easy to bring the production to a location that’s convenient for your KOL.
Number 2: Case Studies
In almost any market, video case studies are a great way to highlight the efficacy of a product. When it comes to pharma, case studies are usually led by a KOL discussing how well treatment is going with a particular patient or group of patients.
These can be effectively communicated through a simple interview-style video, shot at the KOLs institute or place of work. Adding testimonial interview quotes from patients can present an even more compelling case study.
Number 3: Update Vlogs
Consider creating a channel for a particular product in development and have a specialist on the development team deliver regular updates on progress.
These thought leadership videos should only be a couple of minutes long and delivered regularly – providing a touch point for your KOLs and any other interested parties.
Number 4: News
Become a resource for a specific therapy area by attending congresses and organise the filming of update videos from a range of key speakers.
These can easily be shot by a single camera operator and provided they are scheduled in advance, you can shoot and even edit up to fifty 2-3 minute update videos a day!
Number 5: Interactive Video
Your e-learning resources become more engaging, impactful and effective when presented as an interactive video.
In one example, we were asked to help teach GPs how to recognise the right symptom profile to apply certain treatments.
We therefore created a video putting the audience in the shoes of a doctor as patient characters described their symptoms.
Audiences were given options as to what steps to take and guided to a resolution that benefited the patient. Requiring your audience to actively engage with the content in this way dramatically increases the likelihood that the learning objectives are fully absorbed.
So that’s it, 5 simple ideas for pharmaceutical campaigns. But before I go, a useful compliance tip is to use an autocue.
It seems strange to script interviews or other natural interactions but allowing the messaging to be signed off in advance drastically reduces the risk of projects being cancelled in post production – we’ve even held up a script on an iPad before and used post production to make it feel natural, so we’re big advocates of this approach.
As always, put yourself in the shoes of your audience and create videos that solve problems or inspire.
Thanks for watching.
For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second marketing tips vlog – coming soon!
In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
On the surface, filming a presentation at a conference seems incredibly straightforward. You just need your video production crew to put a camera on a tripod at the back of the room, point it at the front and hit record, right?
Well, sometimes that can work – but to ensure you always get the best results possible, it’s important to try and provide information that will allow the crew to plan the most effective filming approach.
So what are the kind of things it’s helpful for us to know?
Your A/V team’s contact details
Clean, high quality audio is absolutely essential when filming a conference presentation. 9 times out of 10, you’ll have an A/V team at the venue operating a sound desk and managing microphones on the stage, so the best option is for our camera crew to connect to their sound desk via a cable. This avoids the speaker having to double up on microphones, or any conflict in equipment. A pre-conference call between the camera team and the A/V team is the simplest way to ensure that both parties are aware of what’s needed.
Number of presenters
Will there be more than one speaker talking at a time? Will there be a panel discussion? If so, this has implications for number of cameras, positioning of cameras, and approach to audio recording.
Presentation Slide Content
It’s useful to know a little bit about the slides being used by the presenter – how intricate and detailed are they; are there animations/videos involved? Are they in a format other than PowerPoint? Will the crew be able to get hold of the original PowerPoint files on the day so they can overlay slides on the footage? The answers to these questions may all affect the filming approach.
Of course not every presenter uses slides, and it’s useful to know if that’s the case as well.
Audience Involvement
Everyone loves an interactive presentation, with the exception of an unprepared camera crew. If there’s a great deal of audience involvement and you want to feature this in the video, then you need a minimum of 2 cameras, and need to consider how audio will be handled. A roving handheld or boom microphone is the most common solution; but you have to make sure you have people in position to move these microphones swiftly to where they are needed – otherwise people have a tendency to just shout out to the room. Fine for people who are in the room with them, but a problem for the edited video.
Lighting
A common misconception is that the biggest lighting challenge for the camera team is the amount of available light in a conference venue. In practice, the bigger problem is usually the contrast between a very bright screen and a dimly lit lectern or podium. Another thing we see regularly is a very narrow spotlight on the stage, which the presenter promptly steps outside and then delivers the rest of his presentation from the shadows. There are various ways to deal with these issues, but knowing whether they may happen allows us to come prepared.
Room Layout
Particularly for multi-camera shoots, the layout of the room is very useful to know so that camera positions can be considered, as well as the freedom of movement for individual cameras. If time permits, a pre-shoot location recce where the room is set up as it will be on the day is the best way to do this.
Having an idea of the above will make sure you’re best prepared to get top quality results when filming presentations.
If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.
Combining Your Event Filming With Event Photography To Maximise ROI
Running a big event such as a conference, launch party or awards show is obviously a lot of work involving a lot of organisation and liaising with a plethora of people.
Commissioning a multimedia agency such as Dead Ready Productions to handle both your event filming and your stills photography can help for numerous reasons – the most significant being time efficiency and cost saving that will both improve your ROI.
Most production companies offer a discount for combi-packages like this, as the camera team are able to assist each other whilst shooting and in some cases share equipment and associated costs.
It also brings the benefit of providing you with a single production coordinator, saving you time by avoiding multiple briefings to different parties. Further cost savings can be applied due to the way that recent camera technology is bringing these related disciplines ever closer together.
To shoot a modern event video it’s often appropriate to use the same DSLR camera that still photographers use. This is due to it’s discreet, lightweight handling and incredible performance in low light.
It’s taken a while to convince clients that these cameras are up to the job, but with DSLR cameras now being used to shoot popular TV shows like House MD, the results speak for themselves.
This overlap in functionality means that the more highly skilled camera operators can now multitask – even to the extent of performing both the role of photographer AND videographer on one shoot.
Naturally, this results in less coverage than assigning a dedicated operator to each role, but if budgets are tight, clients have the option of paying for one person to deliver both pro stills and video.
At Dead Ready Productions, we advise that it’s usually best to give an operator one specialty to focus on, in order to concentrate on delivering excellent stills or video without the distraction of switching hats.
However, even if your event requirements are for a crew of twenty photographers and swarms of videographers, you can realistically expect a 10-15% discount by coordinating both teams through the one production agency – and that’s likely to make a significant saving on your bottom line without compromising a single shot!
If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
