When organising videography for your event, it can be difficult to work out ahead of time exactly what you want to film, and what type of video you want to create. Often people end up choosing a supplier, let them get on with the job on the day and then, once the dust has settled and there’s more time to think about it, figure out what exactly to do with the video footage. While this may give you the results you’re looking for, you can ensure your video delivers above and beyond by taking into account a few key considerations beforehand:
Know your objective
It sounds obvious, but knowing exactly what you want to achieve by filming your event is hugely important, and yet often overlooked. Are you looking to record the event for an audience unable to attend on the day? Provide a recap for those who were in attendance? Or are you looking to create a promotional video to boost sales and marketing for your next event? Just three examples, but all benefitting from a different filming approach.
Develop a filming schedule
Try to avoid ‘winging it’ on the day and deciding what to film while the event is actually in progress. Working with your video supplier to develop a filming timetable beforehand that corresponds to your event programme will help you to make sure that you’re getting all you need, and can highlight any logistical issues – particularly when multiple cameras are involved and more than one type of video is being created. It’s not unusual for requirements to change on the day and the crew will need to be flexible, but a schedule provides an important starting point.
Consider combining videography with photography
One of the challenges of running an event is having to deal with many different suppliers. Using the same team for both video filming and for stills photography can help with this, saving you time when it comes to briefing people on what you need, and generally simplifying the process. Of course, you need to be absolutely sure that the team you’re working with has the capability to deliver on both fronts.
Decide how you’ll use and distribute the video
Many don’t think about this until the video has been created, but it’s worth considering – will it go on your webpage, social media channels, how will you notify people when the video is ready? Knowing the answers to these questions beforehand can influence the filming approach taken by the crew, and will lower the risk of hold-ups and delays in post-production since the distribution strategy has already been agreed.
Review previous experiences
If you’ve worked with video production teams at events before, make the most of this and think about what worked, and what you would like to do differently. Focus less on the process but more on the outcome of the video – did it achieve what you wanted it to and why/why not? Refining the process is an important part of ensuring that each video surpasses the one before.
Having provided video and photography services for a huge range of events both across the UK and internationally, we’re no strangers to working with a brief that’s less than fully developed. However, by considering the above you can help to ensure that your event video has the best chance of reaping all the rewards that video can offer. For more info just give us a call on 0208 339 6139 or drop us an email at firstname.lastname@example.org.