How many words should the script for your video contain? This vlog gives you a good rule of thumb, and a few tips about how it can vary depending on the type of video you’re making. Check out the transcript below:
We all know that keeping audiences engaged with your video will lead to more views, interactions and conversions; so making sure your video is no longer than it needs to be is really important. So today I’m going to talk to you about how to make sure the script for your video is the right length.
Setting the duration of your short form video is a job in itself as it will depend on the sort of content you’re providing your audience, but assuming you’ve made that decision, how do you make sure that you write a script that matches?
As ever, the answer varies, but there is a good rule of thumb:
150 words equals 1 minute of screen time.
If you’re creating an explainer video that features narrated graphics to demonstrate a product or a system for example, this metric works really well. It works less well when you start to add in the unpredictable – for example sound bites from interviews that you’re yet to shoot, or music-driven montage sequences, but it is a good place to start.
Some videos are inherently faster than others. A piece-to-camera like this is generally delivered quite quickly, with fewer pauses in delivery, allowing for a higher word count. At the other end of the scale, a purely typographic video will have to have half as many words, around about 70-80 a minute as you need to allow people enough time to read your messaging.
Of course, you’ll find plenty of videos that have a far faster or far slower word count, but if you’re not trying to do something dramatically fast or slow, this is a good place to start.
I’m on about 300 words, so if I’m right, this video will be about 1 minute 20 seconds.