“I want to film an event coming up in a couple weeks time. How much would it cost to produce a video of the event – can you give me an approximate price?”
It’s fairly often that we receive an enquiry similar to the above. Of course, every event video is unique and deserves a specific, tailored approach. Simply put, providing a set price and rigid filming and editing methodology can lead to you failing to get what you need, and paying for something you don’t.
However, as a client you’re often looking for some kind of rough price just to get the ball rolling and to help you factor video production into your marketing plans. Maybe you don’t have all the information you need or maybe you’re just not ready to have a detailed discussion yet – what then?
Event videos can vary widely in cost but as a rough guide tend to start at around £800 and go up from there depending on complexity and time involved. Here’s a few quick questions that can help you to quickly get a ballpark cost for your event video:
1. When/where is the event?
The first variable to determine, and usually the easiest to answer, is when and where the event is taking place. Price is dependent on number of days/nights filming required, whether it’s during the week or at a weekend, and accessibility of the location.
2. What exactly do you need to film?
This will depend on the type of event involved. Conferences have different requirements to awards ceremonies, which in turn are different to trade shows and launch events.
The main purpose of this question is to determine what size of crew and what equipment is needed for the shoot. Sometimes you may require speeches/presentations to be filmed, sometimes you’ll need interviews, other times just general footage of the event as it happens. Are there things that need to be filmed that are happening concurrently?
3. What video deliverables do you require?
Usually our clients are looking for short 2-3 minute footage-based promotional videos, deliverable via the web. But if you require more than one video, or longer videos, or anything involving more complex motion graphics, then price is affected.
4. Do you have specific budget restrictions?
Given the multitude of possibilities, sometimes it’s easier to start with a fixed budget and then discuss the best ways to achieve your goals.
Once you have some idea regarding the above, then it’s possible to put forward some options and give you an idea of the costs that are likely to be involved. Get in touch and speak to us about how we can help you make the most of your event video.