Dead Ready Productions

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CoolBrands Case Study

CoolBrands® - Promotional Video

Using character animation in a promotional video to tell a brand story

Dead Ready Productions were contacted by Superbrands UK and asked to devise a new promotional video for their 2012/13 CoolBrands programme.

Every year, CoolBrands assembles a panel of experts and surveys over 2,000 members of the British public to identify and acknowledge some of the nation’s coolest brands. These brands are celebrated in the annual CoolBrands book which is distributed nationwide, bestowing kudos and prestige on all those included.

Having promoted past campaigns with testimonial style videos featuring current and past members, CoolBrands Chief Executive, Ben Hudson, was keen to try something new for the 2012 edition:

“We’ve been very happy with the testimonial videos we’ve used in the past as it’s clear that the best advocate for becoming a CoolBrands member is a current CoolBrands member, but after doing this for the past 3 years, we felt it was time to try something new.”

Dead Ready Productions was brought in to help work out what this new approach could be and after an initial brainstorming session, it was decided that a character-focused animation would be the way to go. Brand Liaison Manager, Heidi Smith, commented;

“We wanted to retain the ‘voice of the member’ tone that we had from the previous testimonial videos, but felt that animation would allow us to show more of the benefits of the CoolBrands offering and catch the imagination of potential clients.”


The Dead Ready Productions animation team worked for a month on this project, using a combination of Adobe Photoshop, Illustrator and After Effects skills to produce a fun, quirky and (we like to think) cool animation to help the CoolBrands team promote the service.

Ben Hudson, UK CEO of Superbrands, commented on the experience of working with Dead Ready Productions;

“We’re delighted that Dead Ready Productions did such a fantastic job for us.”

If you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

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