The Challenge
Fulham Reach Boat Club breaks down barriers by opening up rowing to young people from all backgrounds, many stepping into a boat for the first time. With more novices taking to the Thames, the need for a clear, engaging safety video became a top priority.
The film needed to deliver essential river safety information quickly and effectively. It had to be accessible, easy to follow, and relatable for beginners with no prior water sports experience. The tone had to balance clarity and authority with warmth and inclusivity, while staying true to the club’s values of community and environmental responsibility.
To find the right production partner, project lead Adam Freeman-Pask turned to his LinkedIn network. After an overwhelming response, he narrowed down the list, met with several candidates, and ultimately chose Dead Ready Productions. The decision was based on our detailed production approach, creative ideas, and proven ability to make educational content engaging and effective.
The Approach
Once commissioned, the Dead Ready team visited Fulham Reach to meet the crew, explore the filming environment, and support the development of the script. Each line was then broken down and matched to a specific shot, ensuring that no critical safety detail would be missed or misrepresented on screen.
The filming day required a careful balance of structure and adaptability. Many contributors were managing other responsibilities, and on-screen talent was frequently unavailable at the scheduled times. This meant filming out of sequence, often adjusting setups on the fly. It demanded a sharp eye for continuity, a flexible mindset, and a steady pace to keep the shoot on track without losing momentum.
Thanks to detailed preparation and strong collaboration throughout production, every required shot was captured within the planned timeframe. That solid foundation led to a smooth post-production process, with no surprises; just the script unfolding exactly as intended.
The Result
The final video was delivered ahead of schedule and required only minimal feedback, reinforcing the value of thorough planning and clear collaboration. The client was delighted with the outcome. The film communicated all essential safety information with clarity and style, and has gone on to exceed expectations in both reach and impact.
Club members were proud to see themselves featured, and a group viewing prompted cheers and applause, strengthening the club’s sense of shared identity and community. Beyond Fulham Reach, other rowing clubs have adopted the video as a training resource, helping to spread vital safety knowledge and amplifying the club’s wider mission.
The full training video is available below:
The client was extremely pleased with the process and final result, and has since recommended Dead Ready Productions to others as a collaborative and reliable production partner.
“They’re a great team, really fun and friendly and really pushing the boundaries in terms of how to film this type of content. They’re efficient with your time, slick and really professional.” – Adam Freeman-Pask, CEO Fulham Reach Boat Club
If you’re looking to produce training video for any industry, we’d love to help—reach out to us at hello@deadready.co.uk. To find out more about Fulham Reach Boat Club, visit them at fulhamreachboatclub.co.uk
