Dead Ready Productions

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Inside Wembley just before the Minnesota Vikings take on the Pittsburgh Steelers in the NFL’s International Series.

Betsafe - NFL’s International Series, Wembley

A dramatic account of a high profile event as the Minnesota Vikings take on the Pittsburgh Steelers

Dead Ready Productions went to Wembley to film the Minnesota Vikings take on the Pittsburgh Steelers in the NFL’s International Series.

The National Football League is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference. The production was to follow the exploits of a group of high-rollers on an all expenses paid trip to London, organised by online betting agency Betsafe

The programme of events involved access to the exclusive kick-off party the night before the game, where the group would meet famous former players and get their own private performance from the Vikings’ cheerleaders, as well as the Diamond Hospitality package at Wembley itself – where winners would enjoy free drinks, a luxurious three course meal and practically pitch-side seats for the game!

Dead Ready Productions were asked to produce a video that captured and highlighted the excitement of such an exclusive experience, so that viewers would feel motivated to enter future Betsafe competitions.

Photograph of Minnesota Vikings take on the Pittsburgh Steelers in the NFL’s International Series        Fans holding team flag at the Betsafe Minnesota Vikings take on the Pittsburgh Steelers in the NFL’s International Series

Betsafe had approached Dead Ready Productions when they were still developing the brief for the video so we aided them in focusing their ideas. By taking us through what they had planned for the weekend and explaining what they wanted viewers to feel when watching the video, as well as identifying example videos that they liked, the client gave us all we needed to draw up a plan of attack.

There were many unknowns in the production of this video. For one, all attendees were coming to London in pairs, but the pairs didn’t know each other and there was no guarantee that the group would gel together or even want to follow the program Betsafe had laid on. Additionally, Betsafe’s clients are predominantly based in Scandinavia so there was the potential for communication issues due to possible language barriers.

A flexible plan was required to ensure as much footage as possible was captured so a single camera operator was assigned for the majority of the weekend who filmed hand-held with a Digital SLR camera (Canon 5d MKiii), but we also had an audio technician and interviewer available in the mornings to capture interview content.

This approach ensured we would get ample footage, allowing the editor to have as many choices as possible when it came to constructing the video. It also meant that we could extend our service to include a small quantity of professional still photographs, which the client saw as as an added bonus.

During the post-production process, numerous compositing effects were used to enhance the edit, keeping the pace fast and compelling whilst being driven along by a suitably epic sound track.

The final edit of the video reflected the outstanding experience of being part of such a unique experience and the feedback from the client confirmed we had succeeded in hitting the brief.


Erik Frithioff, VIP Hospitality & Events Manager, comments about the experience of working with Dead Ready Productions;

“I had the best time working with Dead Ready Productions. From the day I got the proposal until the day I got the final cut. The project was very professionally handled (even though my brief was a bit blurry at times) and they came up with ideas on how to improve it. What is also very important to point out is that they were really friendly with our group and never disrupted or interfered with the event.”

If you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

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