Luxury student accommodation brand Nido contacted Dead Ready Productions when they were shooting the photographs for their latest brochure.
Knowing the type of videos their market liked to watch, the team at Nido felt that they could capitalise on the shoot by capturing a behind the scenes-style video, one that would also show off their premium apartments. This video would be used to raise awareness of the new brochure via their social media channels and provide another touch point for their potential clients online.
There wasn’t much time to prepare for this shoot as photography had already started, so jumping to it, Dead Ready Productions joined the shoot at three key locations across London.
The Dead Ready Productions crew shot using DSLR cameras in order to be as flexible as possible and to capture a photographic, shallow-depth image quality. A metre-long slider was also used to add movement and eye-catching parallax effects in order to really amp up the glamour.
Working around the Nido photographic crew, the team did all they could to ensure they maintained a discreet presence, but the atmosphere on set was great fun and everyone worked together as one team to ensure everything that was needed was captured.
In order to continue the luxurious, photographic style, the team deliberately shot to capture lens flares and added a significant number of extra flares in post production. The overall effect conveys a sense of vibrancy, luxury and trendiness that promoted the client’s brand values perfectly.
“Dead Ready Productions were great to work with – from start to finish they were happy to be flexible and responsive.”
Behind the scenes videos (BTS) are a great way to extend marketing reach, especially on social media, so if you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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