Dead Ready Productions

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Nite Owl Case Study

NiteOwl Europe - Crowdfunding Video

A promotional product video of a new smoking cocktail machine to generate awareness and investment

The emergence of crowdfunding websites has made it easier for startups to raise capital for their exciting new ideas. Posting a project on Kickstarter or CrowdCube raises both awareness and cash, in addition to expanding the potential customer base for upcoming businesses.

These crowdfunding websites attract a large audience of early adopters looking to invest in cool new ideas, as well as traditional investors looking to back a solid financial venture. The online investors often don’t have the patience for a detailed analysis of your business, they want to understand your idea and judge whether or not to back it quickly – making it the perfect opportunity for video.

In the spring, Dead Ready Productions were commissioned to make a video of NiteOwl Europe’s smoking cocktail machine for exactly this purpose. The Niteowl Europe team appreciated that although money was tight at that point, investment in a video would facilitate greater exposure of their product and consequently further investment.

The Dead Ready Productions crew shot interviews with the company directors explaining their concept and why they were seeking investment, as well as footage of the machine in action at a trendy nightspot.

We chose to shoot with two DSLR cameras, (a Canon 5D mk2 and mk3) to achieve a classy, shallow-depth image quality and mounted them on motorised sliders to add graceful motion to the shots of the machine.

The result was a quick, sleek and stylish video that showed exactly how the machine works and explained why the directors were seeking capital.


The use of a video like this is not limited to crowdfunding. The overall message appealed to investors of all types and in this instance, the video attracted major drinks manufacturers and angel investors, even before their Kickstarter project went live!

Robert Flunder, Director at NiteOwl Europe, comments;

“We use the video everyday to email to potential customers and investors which speeds up the process and gives us a professional image. As a result export sales have increased and we are in advanced discussion with an investor from abroad. Our advice is get a video made by Dead Ready Productions ASAP!”

If you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

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