Talk PR came to us with a brief to put together a series of Q&A videos featuring Josh Wood, Wella Professionals Global Creative Director of Colour; one of the UK’s most highly regarded colourist’s and a key trendsetter in the industry. The objective of these videos was to promote Illumina Color, a new product being launched by Talk PR’s client Wella Professionals, and also to provide an avenue of communication between Josh and Wella’s social media followers and fans.
We spent a day at Josh Wood Atelier in Notting Hill, filming a couple of short interviews with Josh, and footage of a model being coloured using Illumina Color. A two-camera setup with lighting was used during this shoot, and prime lenses were used to result in the highest possible quality of footage. We also used a camera slider to give smooth tracking shots of the model being styled.
The videos were edited into several different versions suitable for publication on a number of different websites, including Stylist.co.uk, Vogue.com, and the Wella UK Facebook page. The Vogue.com video can be seen in the player above.
Ellen Swingler, Account Manager, Talk PR
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