Dead Ready Productions

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Lock Hatters Case Study

Lock & Co Hatters - Promotional Video

An insight into the world of prestige millinery with the world's oldest hat shop

As part of a website redesign, the team at Lock & Co were keen to make much greater use of video to market their business.

They asked Dead Ready Productions to create a short film for their homepage that would illustrate the prestigious location of their shop on St. James’s Street in London, and highlight some of the products and services that they offer.

Established in 1676, Lock & Co are the oldest hat shop in the world, the oldest shop in London and one of the oldest family-owned businesses still in existence. They are also the proud holders of two Royal Warrants, which attest to their commitment to quality that is trusted worldwide.

They have a reputation for high quality and impeccable service, so it was crucial that the video captured and reflected these values, whilst also giving the company a fresh, vibrant feel that would appeal to a wide range of customers.


The footage was filmed over half a day using a DSLR camera. In the edit, time ramping effects and a stylised animated map were used to show a journey from Buckingham Palace to the interior of the shop on St James’s Street, appearing as though one seamless take from start to finish.

The video needed to establish an immediate connection between viewers and the Lock & Co brand. With the total price of the video coming in under £1,000, it offers further evidence that there’s no need to break the bank in order to reap the benefits that video can provide.

Ruth Ravenscroft, Creative Director at Lock & Co, commented on her experience working with Dead Ready Productions;

“It was a pleasure working with the team at Dead Ready Productions. They made the project enjoyable and fun whilst being prompt and professional and delivering excellent results.”

Since the production of this video, Dead Ready Productions created further videos for Lock & Co, including a series of clips featuring a model wearing a range of different hats to provide customers with a much fuller overview of the products on offer, as well as a video featuring staff answering some frequently asked questions.

If you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.


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