Back in May, we were contacted by thecoalshed – an agency that specialises in the production of brand and direct response TV ad campaigns – and asked to be involved in a behind the scenes shoot on their latest campaign for money.co.uk
The advert was being shot at Pinewood studios (doubly exciting for us given the rumours circulating that Star Wars had just started filming on-site) and was to feature high-energy performances from sign-spinners and street dancers manipulating an oversized credit card.
thecoalshed Creative Director Mike Longden was keen to produce additional content to support the advert online via their social media channels and felt a behind the scenes video shot at such a prestigious location on a dynamic shoot would be just the ticket:
“We knew from the focus groups that audiences had a real appetite for the sign-spinning concept we were featuring, so we wanted to offer them as much content as possible. Knowing that behind the scenes videos generate very high hit rates, we were keen to produce our own in order to connect the money.co.uk brand with an even wider audience online.”
The team at thecoalshed made sure that everyone involved in the production from runners to directors were aware that they were to be filmed throughout the production process and that our one-person camera crew could at any critical moment drop in on them to ask questions about what was going on. As a result, the two one-minute videos capture the excitement (and occasional pitfalls) of a modern commercial shoot, bringing to life the experience of being involved.
Our camera operator had a lot of fun on this shoot and the challenge in post production was deciding which of the multiple interesting set-pieces could be included in such short videos. We’re really pleased with how these bite-sized videos have turned out and look forward to working with thecoalshed on the next campaign.
Mike Longden, thecoalshed Partner
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