Wolters Kluwer Tax and Accounting UK - Animated Software Promos

The Challenge

As a global authority in tax and accounting solutions, Wolters Kluwer Tax and Accounting UK set out to relaunch their powerful suite of software platforms with a renewed focus on clarity, usability, and real-world impact. The goal was to create a clear, concise campaign that highlighted how each software programme helps finance professionals work more efficiently, solve complex challenges, and stay confident in a fast-moving landscape.

To support the relaunch, the marketing team commissioned a series of ten engaging videos, each focusing on a different product.

The Approach

Dead Ready collaborated closely with Wolters Kluwer to develop a streamlined scripting framework. Product leads contributed key features and use cases, which the marketing team then refined for tone and clarity before handing over for production. This approach ensured consistent, focused messaging through clear and efficient communication.

A focused concepting phase established a clear visual direction for the series, leading to the decision to use animation and a human character as a relatable entry point. The character was carefully designed to resonate with viewers while avoiding cartoonish or exaggerated features, preserving credibility with a professional audience. Video Production London

The Result

The final campaign delivered a set of videos that made Wolters Kluwer’s software feel accessible, relevant, and indispensable. Each video stood on its own while reinforcing the wider brand story: Wolters Kluwer as a trusted, forward-thinking partner for tax and accounting professionals. Senior Content Marketing Specialist Emily Black summed up the experience:

“Just wanted to say a big thanks to you and the team for all your work on this, you’ve been great! Really pleased with the outcome, and thanks for your help with all amendments, and working to tight deadlines.”

The project hit every mark for the relaunch: polished, professional, and creatively engaging from start to finish.

If you’re looking to produce an animated explainer video for any industry, we’d love to help; reach out to us at hello@deadready.co.uk. To find out more about Wolters Kluwer Tax and Accounting UK, visit them at wolterskluwer.com.